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Eight pitfalls in e-commerce to avoid for a successful business
Ecommerce may appear to be a fairly simple industry with few challenges. A customer’s liking of a product and the company offering it to them are ultimately what matter. However, because all of this transaction is conducted virtually and without direct physical contact between the buyer and the seller, even a few seemingly little errors […]
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Prepare to Create a Great Holiday Customer Experience [Webinar Recap]
On September 15th, we hosted a webinar featuring LiveChat support hero Marcin Borowski. Do not worry if you missed this webinar; we have you covered. See the key insights and takeaways listed below! The subjects addressed: Trends & purchasing patterns for the holidaysWhat do Christmas consumers look for?Which loyalty programme marketing is most effective over […]
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How Do You Earn Your Customers’ Trust?
According to the most recent McKinsey poll, 2016 wasn’t the best year for the fashion and apparel business. The $2.4 trillion business, which had been acknowledged for its enormous growth for decades, was impacted in some way by the volatility on the Chinese stock market, Brexit, and the results of the US presidential election. However, […]
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Why Should You Outsource Your Loyalty Program, Loyalty Platform Providers?
You’ve therefore determined that you require a loyalty programme in order to increase customer retention in your e-commerce store. Great! It’s an exciting time in the development of your brand. What, therefore, ought you to do? Do it yourself or hire a third-party supplier of a loyalty programme? There are, in essence, three choices. You […]
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Case Study: Zalando
Zalando Reviews’s first case study: As a significant competitor in the online retail market, Zalando faces off against Amazon. That Amazon, which in addition to all its other bells and whistles, including instant access to movies, music, and TV shows, also provides 2-day free shipping anytime its Prime loyalty members request it. Zalando understood that […]
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Five strategies to keep loyal customers from ignoring your points
Ever had a tonne of loyalty points on your card but no idea what to do with them? Why did you gather all those priceless points? Disappointment can quickly follow an unfulfilled promise of reward. You should absolutely steer clear of that in your online store. Even while rewards cost your company money, the success […]
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How to Increase Loyalty to Fashion Brands
Peak season is the most significant trading period of the year, as all seasoned retailers and brands are aware. Additionally, it is the era of greatest involvement between you and your clients. Whether at a marketplace or during a search, the buyer journey frequently begins online and continues to your website. Customers will keep coming […]
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Analyzing Customer Loyalty: Harnessing the Power of Cohorts
We are all aware that when implemented properly, loyalty programmes are wonderful for both retail firms and their customers. However, the adjective “excellent” alone can never satisfy a true expert in online retail. To determine how “amazing” anything actually is, she wants to examine the statistics. And cohort analysis and customer loyalty analysis can also […]
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How to Start a Simple Loyalty Program in Time for Black Friday
Black Friday is quickly approaching! A loyalty programme may be a big assistance for businesses trying to take advantage of the surge of new consumers that visit for the holidays and convert them into lifelong clients. But will you have enough time to create a loyalty programme before Black Friday? Yes! It is unrealistic to […]
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How to Win the Price War During Peak Season with a 0% Christmas Discount
Retailers are doing their best to compete with one another over who has the biggest discounts as Christmas, the annual holiday honouring peace, love, and shopping, approaches. But is it truly in your best advantage to give a Christmas deal at a low cost? James Eden, the proprietor of the British company Private White, disagrees. […]