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  • 10 Ways to Evaluate Influencer Marketing Campaigns’ Return on Investment

    10 Ways to Evaluate Influencer Marketing Campaigns’ Return on Investment

    It will be difficult to succeed in marketing in the new cookie-free and privacy-first future. Influencer marketing has once again experienced a surge as a result of the exorbitant prices of sponsored advertising brought on by iOS privacy upgrades (less than a third of users now permit in-app tracing), the death of third-party cookies, and […]

    August 13, 2022
  • What is Zero-Party Data and How Can Loyalty Programs Gather It?

    What is Zero-Party Data and How Can Loyalty Programs Gather It?

    Today’s online advertising is built in part on cookie files that our browsers collect from third parties. But watch out—things are about to take a dramatic turn. Google stated that it would no longer support third-party cookie files in Chrome starting in 2023. Establishing attractive loyalty programmes, according to many experts, will pave the way […]

    August 13, 2022
  • 10+ Types of Sales Promotion (With Examples)

    10+ Types of Sales Promotion (With Examples)

    Sales promotions can take many different shapes, from straightforward price reductions that are open to the public to one-of-a-kind coupon codes that are provided based on the customer’s precise location, given for certain products, and only for a set period of time. You can utilise a variety of promotion tactics, rewards, and restrictions to create […]

    August 13, 2022
  • Why Do Loyalty Programs Make Up the Backbone of the Grocery Sector?

    Why Do Loyalty Programs Make Up the Backbone of the Grocery Sector?

    Customer loyalty is vital in almost every business since, on average, keeping an existing customer costs less money and has a higher return on investment than finding new ones. Additionally, the number of new consumers you can bring in is limited, so you should always look after the ones you already have. Fantastic grocery loyalty […]

    August 13, 2022
  • How will customer loyalty be measured in 2022?

    How will customer loyalty be measured in 2022?

    How can you evaluate your customer loyalty software’s effectiveness? Which indicators are crucial for retaining customers? How can client retention rate be measured? How are loyalty measurements determined? The most recent, comprehensive responses to these and other inquiries about customer loyalty measurements are provided in this article. How can I obtain customer loyalty information? You […]

    August 12, 2022
  • You Must Know These 10 Promotion Gamification Examples

    You Must Know These 10 Promotion Gamification Examples

    Gamification-based marketing strategies aim to capitalise on people’s innate desires for pleasure, competitiveness, and social interaction. The most popular way to include promotion gamification into your marketing plan is by rewarding clients for completing specific tasks. Marketing gamification techniques function on various levels: points or another form of digital money.Leaderboards (increases competition, but make sure […]

    August 12, 2022
  • The Top 25 Loyalty Management Programs (Pros and Cons)

    The Top 25 Loyalty Management Programs (Pros and Cons)

    One of the best strategies to increase ROI is to reward client loyalty because it is less expensive to retain existing customers than to acquire new ones. Although the majority of “spend less and earn more” schemes appear to be a scam (and rightfully so), loyalty programmes are a very different matter. I could provide […]

    August 12, 2022
  • 2022’s Top 15 Enterprise Loyalty Software

    2022’s Top 15 Enterprise Loyalty Software

    A customizable, adaptable, and reliable loyalty solution is necessary for enterprise architecture. The market for loyalty software solutions is increasing as the need for cloud-based installations rises, with small-scale SaaS modular platforms currently entering the market and being operated by oligopolistic loyalty giants. All businesses struggle to create a fully branded omnichannel experience due to […]

    August 12, 2022
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    August 11, 2022
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    August 11, 2022
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