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How Can ,Evolve Segment, Braze, and Branch Fast-Track a Referral Program?
API-based referral marketing building componentsPomelo thinks that responsive customisation may be achieved on a large scale with the correct technology and marketing approach. Pomelo has developed into a power user of API-first platforms since customization nowadays entails processing massive amounts of client data and synchronising them across numerous systems and databases. Here is what they […]
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Why Invest in a Reliable Loyalty Platform?
What justifies purchasing a loyalty platform?Why spend money on an extensive, all-inclusive reward platform when you can manage your programme with your developers and add new features as you go? In the long run, a smart loyalty platform helps you optimise your ROI and makes operating your loyalty programmes easier and faster. Manual or MVP […]
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Data Integrity: Technical Aspects of Customer Segmentation, Part 2
Data originalityImagine a customer receiving the same message again, or worse, twice with different discounts each time. A single instance won’t do much harm, but if this number increases, the campaign may collapse instantly and suffer long-term repercussions, such as a decline in loyalty. Because of this, data uniqueness needs to be taken care of […]
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Evolve, AerisWeather, Zapier, Segment, Braze, and Twilio Low-code Weather Marketing Campaigns
What is marketing based on the weather?Weather marketing, also known as weather-based marketing or meteorological-triggered marketing, is a potent kind of marketing automation that makes use of real-time weather data to tailor marketing messages and activate advertisements based on the current weather conditions. Why should you use the weather as the basis for your marketing […]
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Why did Evolve decide to join the MACH Alliance?
A coalition of independent software firms known as MACH (Microservices, API-First, Cloud Native and Headless) Alliance is committed to promoting open, best-of-breed technological ecosystems. To assist enterprise firms in navigating the complicated terrain of contemporary technology, the Alliance was established in June 2020. It attempts to direct and demonstrate the commercial benefits of open tech […]
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Top Discounting Techniques That Convert Like Crazy: Coupons & COVID-19
Modern solutions are needed for modern issues. While this sentiment is valid, there are instances when tried-and-true marketing tactics are the most potent tool in any digital marketer’s toolbox. And is there anything more traditional and reliable than a discount? The COVID-19 epidemic has caused a revolutionary shock in the business world. We have never […]
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MACH is the E-commerce Architecture of the Future.
Eighty-one percent of respondents expressed a strong intention to increase MACH (Microservice-based, API-first, Cloud-native, Headless) elements in their front-office architecture in the next 12-months. Geographically, those in the US indicated the greatest emphasis on this strong intention (US-based respondents: 59% vs. Germany-based respondents: 27%, for example). This is largely in response to the time and […]
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