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Pricing Strategy You Don’t Want to Ignore: The Decoy Effect
Similar to this, it’s not unusual to see a company or retailer sell a product just for the purpose of enhancing the appearance of another item or to rearrange the merchandise on their shelves so as to emphasise one item over another. For instance, the expensive iPhone 5s ($199) can make the more affordable iPhone […]
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E-commerce Issues Beauty Brands Will Be Tested in 2022
According to the consulting firm EY, the market for cosmetics is expected to grow by a factor of two over the next ten years. It should be excellent to jump on board and launch your own cosmetics company… Or not? What will be the biggest challenges for beauty brands in 2021? Competition Pandora’s Box Cosmetics […]
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11 Simple Guidelines for Effective Referral Programs
Make the referral process in your programme a game. Levels in referral schemes pay homage to the popular gamified journeys. They create a buzz and organise referrals to identify the most valuable brand aficionados. As a referrer climbs the referral ladder, you may employ levels to incentivize and engage them with a higher incentive value. […]
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Benefits, Drawbacks, and Objectives of Headless E-Commerce
Decoupling presentation from business logic is the main reason modern headless CMS platforms are preferred by product managers. With this strategy, developers have more leeway to modify websites and take into account how the shopping experience is changing. Additionally, the digital team can use it for additional e-commerce systems like shipping, promotions, and cart. In […]
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Ideas For Happy Hours To Increase Your Sales
The term “happy hour” was first used by sailors in the Navy to describe the time when they could take a break from their regular responsibilities onboard and just relax in the 1920s, during the Prohibition era. Civilians who would drink before going to supper then picked up the expression. This is similar to pre-gaming, […]
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How to Get Your Customer to Splurge? The Licensing Effect
One of the keynote speakers at the European Association for Consumer Research gathering this past year may have appeared like an odd choice. He was neither a successful marketer nor well-known for researching marketing-related topics. He was a morality researcher at Stanford University by the name of Benoit Monin. He discussed his most famous discovery, […]
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99 percent of retailers are unaware of the potential of demographic data.
Demographics as an identity is the first marketing strategy tip.How then can you help your marketing team better target the correct customers by using your demographic data? Make sure your consumers can see it. Demographics typically work in the background of businesses, determining what advertisements to display. Due to the ineffectiveness of these advertisements, a […]
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How to Boost your SaaS with Promotions?
You will discover the best marketing strategies for SaaS (software as a service) companies in this post. You’ll observe: Successful SaaS promotion examples.how to carry out your own SaaS promotion.Let’s start now. Whether you have a subscription business presently or are just considering starting one, there are two things you undoubtedly ask yourself frequently: How […]