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A Comprehensive Guide to Gamification in Loyalty Programs
Anyone who enjoys games? Gamification in loyalty programmes has become increasingly popular due to reward-seeking behaviour, a natural competitive spirit, and the age-old fear of losing out. Nearly 60% of Gen Z and Millennials play video and other electronic games at least once a week, according to the 2021 Gartner Consumer Values and Lifestyle Survey. […]
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Release of Vivid Citrine in Q2 2022: Greater Customer Freedom, Greater Marketer Control
Marketers must figure out how to provide customers the most freedom while simultaneously fine-tuning the reward experience to maintain a high level of control in order to run a successful loyalty programme. These two objectives might appear to be irreconcilable, but thanks to the best-in-class loyalty technology, it’s not only feasible but also surprisingly simple. […]
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Review of The Home Depot Rewards Program: A Loyalty Program Designed for Professionals
The Home Depot’s founders, who established the biggest home improvement business in the country, had a unique vision. By offering services that make it simple for clients to enter, obtain what they need, and return to work swiftly and simply, they wanted to facilitate their customers’ job. The Home Depot’s Pro Xtra rewards programme was […]
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A New Approach to Loyalty & Engagement: JoJo Clubhouse
There are particular difficulties in fostering loyalty in the babywear and maternity clothes sectors. On the one hand, the customer base—the little rascals—grows quickly and need new apparel on a regular basis. However, if a business can win over the hearts of a brand-new family, they might stick with it for many generations. With a […]
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How to Promote Your Brand Through Loyalty Programs That Create Buzz
If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper-relevant, companies need to custom-tailor their customer retention strategy to fit their own unique needs better. And the best place to start is […]
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Psychographics: Improving Your Marketing Strategies
Understanding your target audience and giving them a tailored experience have become increasingly important over the past few years. It is more difficult for businesses to stand out and stay at the top of their customers’ minds due to the daily floods of information that consumers encounter both online and offline. You can use psychographics […]
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Why You Should Never Delete Your Rewards Program: A Guide to Loyalty Program Revamping
The operation of a loyalty programme is similar to a relay race. A particular kind of incentives programme may be your starting point, but another may be what gets you to the finish line. But your brand will succeed if you work to provide clients with a memorable experience. In order to improve your current […]
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The Ultimate Guide to Omnichannel Loyalty Programs (2022)
Since the pandemic’s disruptive innovations, the terms “omnichannel” and “omnichannel loyalty programmes” have become industry clichés. However, having many marketing channels is now a must, particularly for merchants. In one of its studies, McKinsey highlights this trend by noting that more than one-third of Americans now regularly use omnichannel features like online ordering for in-store […]
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