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7 Loyalty Program Requirements to Captivate Gen Z Clientele
Gen Z customers are part of a growing new group of consumers. As a knowledgeable marketer, you must discover what motivates this younger demographic and what aspects of your loyalty programme to emphasise to appeal to them. Instead of viewing brand loyalty as a series of transactions, Gen Z consumers are more likely to view […]
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Review of the Kellogg’s Rewards Program: Grrreat!
Kellogg’s, a multinational food company, doesn’t need much of an introduction. Most likely, we have all indulged in their snacks or at the very least, seen one of their recognised mascots on store shelves. But did you also know that Kellogg’s Family Rewards is a separate loyalty programme administered by the business? We decided to […]
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The price of bitcoins has gone through cycles of appreciation and depreciation referred to by some as bubbles and busts. In 2011, the value of one bitcoin rapidly rose from about US$0.30 to US$32 before returning to US$2. In the latter half of 2012 and during the 2012–13 Cypriot financial crisis, the bitcoin price began […]
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The Hebrew letter Alef A4 size Hebrew letters, Hebrew language, Lettering
The upper yud represents the hidden and ineffable aspects of God while the lower yud represents God’s revelation and presence in the world. (ma-ta-na; gift, present) – remember, the letter ה is normally silent at the end of a word. Is pronounced like the “he-” in the word “help” in standard Hebrew. But in Israel, […]
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Creating a Lasting Impression with Experiential Marketing
Customers would never mention something like “That time I swiped my credit card on the counter” or “Clicking on the checkout button for my online order was so memorable” if you asked them to describe their most memorable experience with your company. Customers are more likely to remember an experience before or after a purchase […]
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The Gold Standard for Experience: The Marriott Hotel Loyalty Program
The first notable loyalty schemes that come to mind are those for hotels and airlines. Additionally, if you follow current trends in client retention, you’ve probably heard of the Marriott hotel loyalty programme. Marriott International has nearly 7,000 locations globally with a portfolio of 30 brands that range from long-stay to luxury. There have been […]
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Finding, Identifying, and Retaining a Brand Ambassador: 3 Steps
It’s like winning the lottery for a brand when they find a customer who not only makes frequent purchases but also goes above and above to spread the word about and represent the brand to others. In essence, this brand enthusiast is doing free advertising for the company. However, the world of a brand ambassador […]
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Loyalty Programs for Sportswear: A Complete Guide (2022)
As more and more individuals start to actively care about their physical and emotional well-being, the sporting goods and apparel sectors are expanding. Therefore, it should come as no surprise that the global market for activewear is anticipated to grow to US$500.55 billion by 2027. Market saturation and fierce competition exist. Additionally, quick fashion clothing […]
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