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Николай Палиенко — интернет-предприниматель, в далеком прошлом Java программист. В 2008-м году совместно с Денисом Горовым и Тарасом Мурашко создал торговую площадку Prom.ua (и ее аналоги в Беларуси — Deal.by и Казахстане — Satu.kz). В компании работает более 800 сотрудников, в том числе более сотни технических специалистов. Tesla, SpaceX и дорога в будущее» (на украинском […]
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Technology Explained: Loyalty Fraud Detection and Prevention
Did you know that there has been an 89% increase in loyalty programme fraud in recent years? In addition to the obvious financial loss, exposing your incentive programme to fraud endangers the confidence of your customers in your company. They might stop using your product if their data is taken or if they receive punishment […]
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Launching a Loyalty Program in China Using WeChat Mini-Apps as an Example
Understanding variances in consumer behaviour and loyalty is the main obstacle to a Western brand’s success in the Asia-Pacific market. Big companies that have been serving the European or US markets for decades frequently discover the hard way that their tried-and-true marketing strategies don’t work in the Land of the Red Dragon. The same is […]
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How to Use Loyalty Programs to Gather First-Party and Zero-Party Data
The lifeblood of today’s organisations is customer data. It supports a wide range of organisational tasks and decision-making, including marketing, budgeting, customer retention, email communication, and a plethora of other activities. The proliferation of privacy legislation and the crackdown on third-party cookies, however, have compelled businesses to reconsider their data strategies. While third-party data tracking […]
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A Comprehensive Guide to Customer Loyalty Programs with 13 Practical Steps (2022)
For any business, creating a unique loyalty programme is a huge undertaking in the world of client retention. If designed carefully and precisely, loyalty programmes can be a game-changing opportunity. However, because there are so many choices to be made regarding your rewards programme, taking the initial step is frequently the most difficult. However, if […]
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A Comprehensive Guide on Loyalty Program Strategies in Times of Crisis (2022)
Several crisis situations have occurred in the recent years. Such events completely upended the market and the lives of the consumers, which ultimately changed how consumers interact with companies. Multiple changes have been made in people’s shopping behaviours; more than 75% of consumers, according to a McKinsey analysis, have altered their purchasing patterns since the […]
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Successful restaurant loyalty programmes’ secret ingredient
You know how you can get to someone’s heart the quickest through their stomach? Therefore, it should come as no surprise that companies in the food and beverage business are going gourmet with cutting-edge fast food and restaurant loyalty programmes that will fill both your stomach and your wallet. Although consumers adore prizes, the majority […]