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Technology Explanation: Managing a Multi-Country Loyalty Program
Any company or brand with a presence on the international market is aware of the value of having a recognised brand image. Contrarily, the company’s operations in a certain area should be in line with the norms and demands of that audience. The same is true for loyalty programmes: maximising interest and participation requires adapting […]
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Every marketer should focus on these four loyalty segments.
Although the idea of 1:1 personalisation is alluring, scalable loyalty plans are created around sizable loyalty segments that have similar demands and have promise for the company. Because there are so many possibilities and no one best solution, loyalty segmentation is a fun but frustrating task. Because most marketers who employ advanced personalisation based on […]
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A Complete Guide to Jewelry Loyalty Programs (2022)
Companies like jewellery businesses have found themselves in a scenario where they not only have to accelerate their digital transformation but also retain their most important clients as a result of the recent eCommerce hyperjump. Jewelry loyalty programmes offer a solution to both of these problems and then some: they improve a brand’s omnichannel marketing […]
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With a Sustainable, Green Loyalty Program, Go Green, Get Green.
Sustainability is a significant social issue that will never go away. For young consumers, who are increasingly selecting well-made, ethical items over cheap, mass-produced ones, eco-friendliness has become the new norm. It should come as no surprise that Gartner expects business sustainability to increase in 2022. Brands must support green practises in order to meet […]
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A Complete Guide to Retail Loyalty Programs (2022)
Similar to autos, there aren’t many differences between one loyalty programme and another from the outside. Loyalty programmes help you keep consumers while cars get you from point A to point B, right? The truth is that the experience is different because of the little things. While some people want a quick sports automobile, others […]
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Jade Green Q1/2022 Product Release: Increasing the Capacity of Your Loyalty Program
Companies can broaden the scope of their loyalty programme in a number of ways, including by entering new markets and establishing themselves in the retail sector. Additionally, businesses should urge their current clients to tell their friends and family about their loyalty programme. These strategies all share the need for sophisticated loyalty technology that can […]
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Why Customers Find Tiered Loyalty Programs So Appealing
What inspires genuine client loyalty? The secret is long-term involvement with customers rather than short-term sales and discounts. 91% of customers think they are more inclined to make another purchase following a positive service experience, according to Salesforce. Tiers are a feature in the field of loyalty management that perfectly captures this idea. What is […]
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Shopper Loyalty Programs at Shopping Malls: A Complete Guide (2022)
Different industry sectors take a different approach to loyalty programmes. For instance, coffee shops and fast-food establishments have virtually always rewarded clients for every tenth or so transaction, whereas fashion and cosmetic companies frequently emphasise experiential marketing and interacting with customers outside of the buying cycle. On the other hand, mall loyalty programmes weren’t too […]
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