APAC is recognised for being a diversified, technologically advanced, and mobile-first area when it comes to customer interaction. Even this market, though, has difficulties. A recent Forrester analysis found that 77% of APAC countries are losing out on potential for client retention because they don’t provide acceptable customer experiences. This article will discuss how a company from the top 23% builds brand loyalty through cross-country loyalty programmes and experiential rewards.
Love, Bonito Loyalty Program: Increasing Engagement in Several Nations
Love, Bonito is an omnichannel women’s fashion company with its headquarters in Singapore. It has regional offices in Hong Kong, Malaysia, and Indonesia. The business collaborated with Antavo to develop a rewards programme with the following three characteristics:
a system that can control all nations from one location
Currency conversion to enable participants to participate in the same programme across all areas
Experience-driven incentives that create a memorable client journey
The Motive Behind Love, Bonito’s International Loyalty System
Love, Bonito planned for a cross-country incentive scheme from the outset of its loyalty programme, LBCommunity+. They desired a solution that would allow the management teams in each area to operate locally tailored marketing campaigns and design their own loyalty programmes while having access to the same platform and programme structure. This would enable Love, Bonito to keep a consistent appearance and feel worldwide while enabling different nations to adapt the reward experience to the demands of their audiences.
Experience for Members Without Limits Currency Conversion is helpful
The huge advantage of a uniform loyalty programme across all locations is that members can use their earned points and tier privileges abroad. It is a great convenience that they no longer have to start over whenever they move or travel. Additionally, it ensures cross-border participation in a tourism-based culture.
Cross-border loyalty programmes, however, only function with specific protections; otherwise, the disparity in the value of the local currencies may result in abuse, reducing the profit margin of some countries. Love, Bonito introduced currency conversion to prevent this. In the loyalty programme, other currencies are computed and rounded up using the Singapore dollar as the baseline.
How to Launch a Custom Cross-Country Loyalty Program Based on Your Experience
Here are some recommended practises to take into account at the outset if you’re trying to develop a cross-country loyalty programme:
A uniform, shared database that contains data from all participating nations as well as from online, offline, and mobile interactions is necessary for the cross-brand loyalty system to function. A database of this kind is crucial for omnichannel loyalty programmes.
A cross-brand loyalty programme is possible without currency conversion. Tiered programmes benefit the most from this strategy. Just keep in mind that if you want to keep the program’s financial balance, you should establish a higher minimum spend requirement for the discounts and bonuses that are offered in nations with weaker currencies.
Additionally, coalition loyalty programmes or reward systems that prioritise affiliate advantages are a perfect match for currency conversion, cross-brand loyalty features, and experience-driven rewards.
86% to 92% of respondents in the APAC region of the Mordor Intelligence trends survey said they were more likely to shop at stores that also offered loyalty programmes. Therefore, never be reluctant to look for the most recent answers because doing so will assist you stand out from the crowd.
Never let another chance pass you by
It can be difficult to succeed in the fiercely competitive APAC market, but with the correct attitude and cutting-edge loyalty technology, you won’t have to worry about missing out on any consumer interaction possibilities.
Book a demo with the APAC team of Antavo if you’d want to talk to them further, or include us in your RFP process.
Here is a helpful worksheet that will assist you in beginning to plan the most crucial components of your new or updated loyalty programme.