Customer loyalty can be effectively assessed, managed, and increased; it is not a mystical component that changes at random. When a customer’s requirements are satisfied, whether they involve a monetary incentive or a memorable experience, they become more loyal to the business. What, however, contributes to a reward system in a particular locale feeling genuine and appealing? What characteristics, for instance, characterise an effective loyalty programme in the APAC region?
Our paper, which was motivated by an Antavo and Ellipsis joint webinar, clarifies this issue by highlighting four aspects that are either essential in the region or have the potential to be adopted elsewhere in the world.
Which is more loyal—behavioral or emotional?
Before delving into the benefits themselves, it is important to understand how loyalty programmes work with their target market. There are often two methods:
Characteristic loyalty
emotional commitment
Since they are designed to promote the behaviour of making recurrent purchases only from one company, traditional loyalty programmes naturally follow the behavioural pattern. As a result, the majority of incentives—which include discounts and vouchers—concentrate on the transactional aspect of the connection with members.
On the other side, the emotional component of customer loyalty seeks to establish a relationship by tying the brand to the members’ values and inspiring gratitude. The path to creating brand champions is emotional loyalty, which also makes clients more receptive to offers from rival businesses.
High ROI Resulted from a Successful Loyalty Program
These instances highlight the fact that an effective loyalty programme in APAC, or indeed anywhere in the world, does more than just increase your brand’s capacity for customer retention. The voyage of loyalty should be complete. It may begin with a biometric enrollment procedure, proceed through social media-enhanced shopping excursions, and conclude with a customised style appointment at a retailer.
You won’t have to be concerned about ROI either if you take my advise and produce something truly remarkable. Lagardère has demonstrated that loyalty programmes can be developed in an economical way by redesigning their incentive programme primarily to reduce the cost of maintenance.
The horizon is endless
It’s realistic to assume that similar tendencies will ultimately surface in the West as well, if they haven’t already, even if the information in this post mostly focuses on how a successful loyalty programme looks like in APAC. Therefore, be sure to be among the first to take advantage of them with a cutting-edge rewards programme.
Send us an RFP or schedule a demo if you’d like to learn more about how Antavo’s enterprise-grade, API-centric loyalty technology may assist you in launching or relaunching your own rewards programme.
Do you want to know more about managing a responsible, high ROI loyalty programme? Download our thorough booklet!