Businesses with an eye on the future are well aware that biodegradable commerce is the way of the future. Businesses can combine best-in-class platforms into a single, powerful system using componentized architecture, which is constructed on top of microservices connected by a wide range of APIs. This strategy saves time and money while assisting businesses in selecting the best technology to quickly capitalise on emerging trends in commerce.

Why is it necessary for your commercetools store to use Evolve promotions?

Although commercetools is one of the best headless commerce engines available, not all of its features may be cutting edge enough for your particular business requirements. Commercetools customers can extend their native functions with external, specialised software providers thanks to the API-first strategy, which enables users to achieve the best outcomes. Discounts and other promotional campaigns fall under this category. The following discount kinds are supported by commercetools out of the box:

Discounts that are both absolute (amount) and relative (%) as separate promo codes.

Product discounts are automatically given to products and are dependent on different product variables (such as SKU, category, country, price, and more).

Cart reductions that also have a predetermined value and free gift effect (such as BOGO) are also available automatically or with a coupon code.

How does the integration between Evolve and commercetools function?

The API Extension capability, which enables you to modify the API with unique business logic, is the foundation for the interaction between Evolve and commercetools. Here is an overview of how this procedure functions:

Commercetools retrieves the Evolve API during checkout in order to verify and use the promotional code.

Evolve gives the result back and deducts the amount from the order (to the cart, items, or triggers another behaviour based on the discount effect).

After the order has been paid for, the code is redeemed, and the order and customer data from commercetools is synced with Evolve.