If you own physical stores, you are aware of the value of first impressions. You need to capture customers’ attention as soon as they enter the store. It is not enough to merely stock the best things or provide discounts. There are many ways to design a compelling in-store experience, but if you want one that is practical and leaves plenty of area for interaction, NFC technology will undoubtedly meet your needs.

Retail 2.0: Disrupting the Traditional Retail Experience

Physical stores are on the cusp of a new era known as Retail 2.0. Customers today feel more empowered than ever and prioritise their own demands above all else.

Retailers must accept that the shopping experience has irrevocably altered and adapt to an audience that is hyperaware and demands everything, including the ability to shop across all channels, ease at the checkout, community features, authenticity, and sustainability.

An Overview of Retail 2.0 Brands’ Huge Success

Today’s consumer places more emphasis on experiences than on monetary gains. This is supported by a National Retail Federation poll, which found that 56% of Gen Z consumers said an enjoyable in-store experience affects where they buy.

And this is where innovative retailers overtake the traditional retailers. The latest craze is to turn the store into a showroom where clients can interact directly with the goods or take part in enjoyable activities.

Nike is exceeding expectations in every way. A genuine pioneer in the retail sector, the company has put treadmills in its retail locations so that clients may try on several sneakers and choose which one best suits their running style. Additionally, visitors to its newest flagship location in New York can see how the sneakers are created in the on-site labs and even place an order for a pair that is especially made for them!

NFC Technology: What Is It?

The idea of incorporating technology that either makes the experience convenient or interesting is the lifeblood of the Retail 2.0 movement. Additionally, NFC (Near-Field Communication) technology is both at once.

NFC, in a nutshell, is a set of protocols that allow two electronic devices to talk to one another. This technology might have come into play when you used your phone to make a payment. NFC, however, can be used for a wide variety of purposes besides transactions.

And as a creative retailer, you ought to concentrate on such use cases.

Installing an NFC tag on a TV screen that continuously plays an animation is an example of a non-transactional use case for NFC technology. When customers touch the tag, two things happen at once: the phone launches the loyalty programme enrollment page, and the big screen recognises the interaction with a customised animation.

NFC technology can transform your shopping experience.

Here are some advantages that your company might experience as a result of using NFC-based loyalty experience kiosks.

attract new consumers, persuading them to sign up for the loyalty programme and identifying themselves
Customers linger longer in the store, improving their chances of discovering something they love.
Customers will conduct their research in your branded environment when they can engage with products in-person rather than online, where they risk coming across a competitor’s offer.
Offering a good time can encourage people to buy things based on feelings rather than just their immediate requirements.
Customers are more inclined to order your things online even if they don’t buy right away.