If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper-relevant, companies need to custom-tailor their customer retention strategy to fit their own unique needs better. And the best place to start is by designing a consumer-facing brand loyalty program that embodies everything your business stands for.
How Do Loyalty Programs Help You Achieve Brand Loyalty?
More than just customers buying your items is brand loyalty. It is important for people to trust your brand and choose you even when rivals are offering lesser costs. In addition to the fact that sustaining your brand-loyal segment is significantly less expensive than marketing to recruit new customers, brand loyalty is crucial since existing brand-loyal customers make purchases more frequently than new customers.
The importance of loyalty programmes in fostering dependable, long-term brand loyalty has increased recently. According to The Point of Loyalty’s For Love or Money 2022 report, providing value for money remains the most significant behaviour that fosters loyalty. However, the value of consistent experiences and pertinent, individualised communication as strategies brands can use to affect patrons’ loyalty has grown.
Customer Interaction with Partner Stores
Although third-party sales make it nearly impossible to interact with customers and register them in a loyalty programme, retail storefronts are still a crucial platform for most firms. However, you can close this gap using any of the strategies listed below:
Product QR code scanning: Each product has a special tag that is packaged in a small sachet. Customers can scan the QR code to access the landing page for the loyalty programme or perhaps win a small prize.
Receipt upload: To earn points or prizes for their purchase, ask customers to take a picture of and upload their purchase receipt.
Product numbers: Inside the box for your goods, include a specific message that includes a particular product code. Customers register and enter the code to gain access to special benefits.
Picture contests: Participants can enter a photo contest by scanning the QR code that is attached. A chance to win the grand prize is available to those who upload a photo of themselves posing with their purchase.
Defined Personalization
When done well, personalisation increases customer spending, retention, and engagement significantly. Personalization was cited as their most significant investment for the future by 29.3% of loyalty experts, according to the Global Customer Loyalty Report 2022. By introducing touchpoints where users may contribute content or share information, personalised loyalty programmes boost brand loyalty and assist marketers in overcoming the personalisation barrier.
For instance, email correspondence becomes more personal when it contains details about loyalty programmes, including tiers or the quantity of points that are now accessible. Additionally, it motivates the reader to take use of the benefits that have been left underutilised. Utilizing gamified profiling to learn about people’s preferences, values, personalities, spending patterns, or fashion sense is another technique to improve personalisation. Later, the marketing campaign can leverage all of this data to increase relevance and boost customer loyalty.
The Starbucks Rewards programme
One of the most well-known customer loyalty programmes in the world is certainly Starbucks Rewards. Customers must place orders or make payments using the Starbucks app in order to accrue loyalty points, or in Starbucks’ case, loyalty stars. After that, they can use their stars to receive free beverages, snacks, or even Starbucks goods.
XPLR Pass on The North Face
Customers of The North Face can accrue loyalty points by making purchases, participating in special events, checking in at specified locations, or downloading The North Face app, depending on what suits their lifestyle the most.
Customers can also get early access to limited-edition collections and exclusive access to products that aren’t yet open to the general public with the XPLR Pass.
Uber’s rewards programme
Uber provides a wide range of services that may be tailored to the individual needs of just about anyone in addition to a highly beneficial reward programme. Every qualified dollar spent on rides and Uber Eats orders entitles consumers who join Uber Rewards to points. The Uber Cash Rewards and other privileges, such priority pickup and flexible cancellation, can then be earned with these points.
Love Your Body Club at The Body Shop
Each dollar spent by clients who are part of The Body Shop’s Love Your Body Club earns them a point. Once they get 100 points, they are given $10 in bonus cash. The company that makes ethical cosmetics is renowned for its dedication to CSR. The company created a loyalty programme that allowed customers to donate to charities because it thinks that business can be a force for good.
Making the Best Brand Loyalty Programs for the Future
As you can see, there are a lot of options for customising your brand rewards programme so that it meets your KPIs while also being enticing to clients.
It’s risky to go alone, even though you have the freedom to dive in headfirst while establishing a loyalty programme and trying out new concepts. Antavo’s professionals are more than delighted to assist you in determining what will be most beneficial for your company. Please feel free to schedule a demo or mention us in your RFP!