How to Create Referral Programs Using Evolve Integration in CommerceTools?

How to Create Referral Programs Using Evolve Integration in CommerceTools?

If you’re reading this, it’s likely that you either already have an online store built on the commercetools platform or are preparing to do so. Although commercetools is a comprehensive solution with many capabilities, it lacks integrated referral programmes. All you have to do is integrate your commercetools store with Evolve to offer your clients a fully working referral programme.

How to Create Referral Programs Using Evolve Integration in CommerceTools?
How to Create Referral Programs Using Evolve Integration in CommerceTools?

Make a Evolve account as the first step.


You must first establish an account. I wouldn’t even mention it, but evolve has a feature that sets it apart from other promotion engines. You can join up with evolve to test out all the features for however long you need, not just for 7 or 14 days. The free tier is still available, but you will need to upgrade to one of the higher levels (see pricing) if you desire to run a real refer-a-friend programme.

You can start developing your referral programme as soon as you’ve set up your Voucherify account.

Step 2: Establish generic referral guidelines


Choose a referral programme as your campaign type before giving it a name, determining how many referral codes you want to create, and adding advanced options for referral code patterns. You can customise the code length, pattern, prefix, and postfix, as well as the desired charset (alphanumeric, alphabetical, simply numbers, and so forth). As an illustration, I produced five referral codes with the prefix “REF-” and six randomly chosen characters:

Business referral program people standing on circle shape connected to each other for template of banner and flyer

How else can you use evolve commercetools integration to promote products?

Although commercetools offers its clients a promotion module, it has few functions; as I already indicated, it doesn’t support referral programmes. However, the evolve plugin is much more versatile than only referral schemes. What other sales campaigns are possible using evolve?

Loyalty schemes.
dynamic discounts that alter values according to a specific formula.
share discounts equitably.
Flexible discounts that are order- and product-specific.
Advanced, individualised BOGO and free item promotions.


Important information: evolve and commercetools have just begun integrating. That implies that new features will be available soon. Cart promos and gift cards are now planned to be included, but there will undoubtedly be more.


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