We are all aware of how annoying the average salesperson can be. The classic man in a perfectly ironed suit going door to door trying to persuade people to spend money they don’t have on products they don’t need. You may compare a poorly built landing page to this individual, who is undesired and lonely.
We assure you that you don’t want to be this guy or have a landing page that discourages customer acquisition and retention rather than promoting it. But don’t worry; we’ve compiled some of the best advice on how to create a landing page that not only grabs attention but also touches your consumers’ hearts.
What is a landing page, and general guidelines for creating one
A landing page is the initial page that loads when you click on an online link, just to be clear (pun intended). The two primary categories of landing pages are transactional and referral. The former type offers further links, whereas the second type requests personal information from the user, such as an email address. The latter type is by definition more successful because it has the ability to turn casual visitors into paying customers (with the right follow-up).
Transactional landing pages are particularly crucial when executing marketing campaigns because they can draw in new clients and keep them around longer by enticing them with discounts.
Make customised landing pages
The third piece of advise concerns personalization, but proceed with caution because doing so excessively is similar to playing with fire; you could end up being a famous fire-eater or ending up in the emergency room with third-degree burns. It is simple for marketers to step over the line in these days of a widespread data and privacy frenzy. We advise finding a happy medium between friendship and anonymity. For starters, use “Hi Anne” rather than “Hi Anne Green from Brooklyn with three lovely children and a fantastic pup named Benji.”
You can personalise content based on a variety of factors, like a user’s gender, geography, or interactions with your business in the past. Personalization enables you to more effectively communicate the value and effectiveness of your goods and services in helping the specific consumer solve their problems. According to popular belief, Amazon uses customised landing pages extremely well by basing them on a customer’s past purchases.
In your landing pages, use compelling pictures.
Use compelling, non-generic graphics as the final piece of advise on how to create a good landing page. We are all aware that the primary source of photos for many businesses is stock photography. Stock photos are fine in and of themselves; the issue occurs when viewers are compelled to view yet another picture of a cheerful entrepreneur or a corporate gathering that looks like a competition for the month’s happiest employee.
Take your time while selecting the suitable images, making sure it is both unique and pertinent to what you are giving. I’m sure you’ll agree that having lovely puppies on the landing page for funeral services is slightly out of place.
We hope that these pointers will enable you to start the process of making highly effective landing pages, but if you are still unsure about your ability to complete this task, you can use pre-made landing page templates that have been specially designed for your advertising campaigns, like those provided by the Evolve platform, and you can relax knowing that now you have professionals handling it.
the creation of landing pages for advertising campaigns
We now rely heavily on advertisements on billboards, television, radio, and the internet. The majority of them irritate us, but occasionally there are some that stick with us longer and, thanks to some enticing aspects, encourage us to utilise a certain good or service.
What are these enigmatic elements, and how can you use them to distinguish your landing page? Let’s look at some of these characteristics and how they may be applied to boost client acquisition and retention rates using the Evolve platform as an example.
Make sure your landing page is concise and unambiguous to avoid raising suspicions.
As we previously stated, any ambiguity in the layout of your landing page may cause conversion and retention rates to decline. Suspicion is similarly justified. Even if you like fish, please steer clear of anything fishy for the sake of your campaign. Visitors will probably avoid your landing page like the plague if it contains information that is ambiguous, contradictory, or suspicious. There are various techniques to increase the credibility of your page, including:
Making your programme non-committal so that customers can easily cancel their subscription or participation in the programme if necessary, presenting clear and simple rules of the giveaway or promo campaign, adding a FAQ section to your page, letting the customer choose how and if they’d like to be contacted.