Retailers nowadays are aware that customer loyalty boosts customer lifetime value, return on investment (ROI), and favourable brand awareness. Retailers who offer a simple, entertaining, and customised shopping experience gain customers’ loyalty over time. The native app is ready to deliver the optimum user experience to retail customers, making it one of the greatest solutions for boosting loyalty. This article will delve further into how mobile app loyalty features support retailers in building strong customer lifetime value and customer loyalty.
Mobile Apps Are Changing the Loyalty Game
It is clear that native apps have software that is adaptable and constantly changing, enabling it to be continuously tailored to match user demands and desires. Native apps are made with the intention of presenting and offering rich user experiences that engage while also delivering enhanced data.
Compared to desktop and mobile web, activity tracked within the app offers data that is significantly more customised, extensive, and detailed (e.g. nearest stores, favourite times to browse, wishlist activity). Apps offer a view into the private lives of users, and with this wealth of information, businesses can create communications and experiences that are incredibly customised.
What Are the Ways Native Apps Improve Loyalty Programs?
With a set of best-in-class features, a native app will undoubtedly foster loyalty, which leads to:
User retention: According to Poq’s own research, the improved app user experience encourages repeat business at a rate that is on average 4 times greater than that of mobile and desktop. As a result, more customers who leave products in their shopping basket will come back to finish their purchases.
Increased customer lifetime value (CLTV): App users develop into super users, making more frequent, longer-lasting purchases. Through individualised and fulfilling experiences like early access to products and invitations to exclusive events, they are encouraged to remain loyal to the retailer’s app.
Rich data from the app allows retailers to customise content and messaging for each customer, which boosts sales. As a result, consumers receive more pertinent product recommendations, messaging, discounts, and other offers, which reduces cart abandonment and speeds up the completion of purchases. Additionally, the majority of your business’s revenue comes from your most loyal consumers, so the more loyalty you can foster, the more money you may make.
increased brand awareness and affinity Customers that frequently use and buy from your app have faith in your brand. They feel secure in the knowledge that the transaction will go well and be satisfying. These app users will demonstrate brand affinity in public forums and support the spread of the company’s name through word-of-mouth
Mobile Passes versus Mobile Apps
Customers have other options outside native mobile apps to add loyalty features to their cellphones. Mobile Passes, an innovative software solution that enables shops and brands to create one-time passcodes, is the second option.
These mobile passes, which Antavo can also assist with, serve as virtual loyalty cards that are kept on people’s phones rather than in their pockets or wallets because individuals frequently forget their physical cards at home but rarely their phones.
Each ticket comes with a perk that may be used when the cashier scans the customer’s phone with a POS device, such as a 10% discount voucher or a free gift. On the other hand, membership passes are perpetual and can be used by members to gain access to exclusive brand events or accrue loyalty rewards.
Because you don’t have to choose between mobile passes and applications, it’s important to note that this comparison is not a zero-sum contest. Actually, putting both of them into practise can help your mobile loyalty plan work even better.
Why? Because the loyalty programme is supported by a native app, users can interact with the features from their phones, and the mobile passes make it simple for them to apply the reward they earned as a result of their activity.