the contents table
Pick a name for your customer loyalty programme.
Define the duration of the loyalty promotion.
Define the joining requirements
Define your rewards program’s earning criteria.
Define the benefits for loyalty.
Create the loyalty card and specify the verification criteria
Create the tiers for the customer loyalty programme.
Pick the channels for distribution
Create a landing page.
Create compelling messages
Schedule the alerts for the loyalty programme.
Create a customer waller (cockpit)
Create the redemption box at the register.
Create the offline redemption process.

Pick a name for your customer loyalty programme.

Probably the first thing your clients will notice about your customer loyalty programme is the name of the rewards programme. It is a good idea to include your brand into it in some way. You can make it as straightforward (and tedious) as the XX rewards programme or XX loyalty programme, but you can also be inventive. You may give it a name that seems exclusive and exceptional, like “Club,” “Click,” or something else. As it feels intimately connected to the brand and exclusive, Sephora Insider is a great illustration of a creative programme name.

A consumer loyalty programme requires a lot of design and development. To determine the optimal programme terms, awards, and internal alignments that will please all parties within a company, extensive customer research is required. Another task that is significantly more difficult and may require months or even years of work is creating a management system for a loyalty programme.