Growing quickly is both a blessing and a curse for every quickly expanding startup. A website that was just established a year ago can already be out of date because new features are constantly being released and the target audience is evolving.

Although it’s a beautiful indication, it can also be inconvenient for guests if they cannot see what you are up to. They’ll evaluate you based on the outmoded pitch if you don’t update your website.

Evolve was facing similar issues in the start of 2021. The website’s design and branding didn’t appeal to the business-minded, technologically knowledgeable type of client they were attempting to attract, the animations were too abstract and unrelated to the product, and the product wasn’t adequately explained on the website.

The people in the suits didn’t laugh despite the cartoonish nature of the miner and the pastel hues and abstract graphics.

The website also had the impression of being thrown together rather than meticulously designed. When looked at singly, minor discrepancies, dubious interactions, and a lack of general flow didn’t seem like a significant concern, but when combined, they created a bad first impression.

marketing resources

We place more attention on the visuals, such as symbols or images, so that they can be used in a variety of settings. In this manner, the new visual language is not limited to the website. The essential components are taken from the same design library for other marketing materials like ebooks.