They concentrate on offering fresh fashion debuts for millennial customers and received $52 million in funding in the most recent Series C round. Their branded goods are supplied from the Asian fashion hubs with an emphasis on trends, details, and quality.

Pomelo intended to introduce a multi-tiered referral scheme via their websites and mobile apps. They were looking for a promotion engine that integrates with Braze’s messaging channels because their communications were already powered by Braze (push notifications, emails, in-app banners, and more). Pomelo picked Evolve because of the scalable price and quick integration times provided by the native Braze and Segment connectors.

Using Connected Content and Custom Attributes to Send Referral Codes and Rewards
A two-sided referral programme designed by Pomelo compensates both those who refer others and those who welcome them. When a referral is successful, the referrer is given a reward coupon. After using the referral code, the buddy immediately receives a dollar discount.

The group created special referral codes using the Voucherify advertising engine and established validation rules:

One referral per buddy is permitted.
Only when a buddy places an order with a certain minimum amount does the recommendation succeed.

The last step was to promote the programme and give referral codes to Pomelo’s consumers after the referral program’s mechanics were set up.

Sending awards and referral codes using connected content and customised attributes

Pomelo developed a two-sided referral programme that pays both referrers and friends that are invited. The referrer will receive a reward coupon in the event that their referral is successful. Immediately after using the referral code, the buddy receives a dollar discount.

The group created special referral codes using the Evolve promotion engine and established validation rules:

Each buddy may only be recommended once.
A buddy must place an order with a certain minimum value in order for the recommendation to be successful.

The last step was to promote the programme and give referral codes to Pomelo’s consumers after the referral program’s mechanics were set up.

Herein lies the role of the Braze > Evolve plugin. The connection makes use of Connected Content and Custom Attributes, two features of Braze’s flexible API. When Evolve and Braze accounts were linked, Evolve effectively had access to and control over Braze users’ profiles.

The reward coupon code is now updated by Evolve on a referrer’s customer profile each time a referral code is successfully utilised by a buddy. When it notices a new attribute, Braze notifies the successful referrer by listening to the updates of the attributes.

Evolve also verifies the incentive coupon codes, so more restrictions may be enforced. This makes it simple to safeguard advertising campaigns against fraud.

Pomelo uses Segment to synchronise client data between Evolve and Braze to further automate integration. Since Segment is a partner of both platforms, data interchange is simple.

With the integration of Evolve and Braze, Pomelo can now launch profitable marketing campaigns by

directly distributing customised coupons to the Braze audience.
comparing discounts to customer characteristics and order details.
letting customers know about relevant referral and loyalty programme promotions.