Customers frequently have accounts with multiple retailers and may be in possession of multiple deals at once. They find it challenging to monitor discounts, points from loyalty programmes, or the remaining value of gift cards across numerous websites that they might only occasionally visit. Customer dashboards are designed to make it simpler for customers to identify deals that are available to them, which may increase the likelihood that they will make a purchase in your store if there is an excellent offer waiting for them. Otherwise, your incentives or their accumulated points or gift card amount can go unrecognised and unused.
Customer dashboard examples
We will walk through a few actual customer dashboard examples to demonstrate some potential frontend uses for showing deals and specials.
H&M
H&M provides a customer cockpit that shows the customer’s loyalty club membership status, available points, and the number of points still needed to receive the next incentive or maintain their loyalty account. The dashboard also shows every offer that H&M and its partners have available. They don’t display previous offers.
advantages to their customer portal layout:
There is a single location where all promos and deals are shown.
On the discount preview image, they directly state the discount’s amount (when you click on the picture, you are taken to a subpage that displays the details of the offer).
It shows the number of points needed to earn the next reward or to maintain membership status along with the loyalty programme membership level on a progress bar. The data is understandable and simple to follow.
On occasion, they show forthcoming deals (for example, the birthday coupon).
They have a customer portal that is more visually appealing than those of other brands.
To make it simpler for customers to find and browse through your offers, customer portals should include details about any current promotions, coupons, gift cards, and loyalty points. Making this part straightforward to access, browse, and visually appealing is recommended practise. Additionally, it must to be current and accessible via mobile app and website.
With Evolve Promotion Engine, you can either utilise our pre-built frontend design to construct customer cockpits or create your own frontend and leverage our versatile API to show the customer the promotional data.