This article will outline all the advantages that headless commerce can offer your company.

You will also discover:

What headless commerce entails.
the benefits of using API-based solutions in marketing technology.
how an international business used an API-first promotion solution to implement a loyalty programme.
The headless method can be the answer you’re looking for if you’re seeking for fresh approaches to increase your team’s output.

The Benefits of Headless Commerce and the Unseen Complexity

Dashboards and customer-facing components are the first things marketers look at when conducting research on marketing software companies. It makes sense that they wouldn’t want to become upset with a tool they would use every day. Additionally, they don’t want a poor client experience to harm the outcome of their campaign. However, there is one aspect that they frequently take less seriously. Integration time is a feature that is actually necessary for a well-functioning marketing stack. We wish to demonstrate how specific software integration capabilities might affect a buyer’s decision to purchase software in this case study. Hopefully, this information will one day facilitate communication with your IT colleagues, lessen misunderstandings, and eventually shorten time to market.

Legacy software versus new expectations

The management of discounts, promotions, and loyalty programmes for large businesses has faced new issues as offline and online retail operations have increasingly merged. Delivering a unified commerce experience across both current and new customer touchpoints, including mobile, social platforms, content, and more, is one of them. Making it work in the multinational setting, across numerous branches and teams, presents an additional issue that is even more difficult.

We have the opportunity to study how business digital teams develop their offer and loyalty management software because our company is host to several enterprise-grade sales promotion and loyalty programmes. We have observed a number of notable trends, one of which is that businesses require more flexibility and control when developing and expanding the software platforms that support their marketing initiatives.

This is why they are choosing API-first (headless) solutions more frequently than traditional ecommerce platforms.

(Case study) How an API-based strategy addresses a problem with a global loyalty programme

Let’s look at some typical issues faced by a leading international consumer products company and how a headless approach, as opposed to generic SaaS loyalty management solutions, aids in bridging the technical divide. They list the benefits of API-first (in this case, Evolve) as follows:

programme automation for loyalty

Everything that can be done in the administration panel can be automated with an API-first solution for use in a variety of market scenarios. In a similar vein, the data synchronisation endpoints from API simplify the management and upkeep of loyalty programmes on a global scale. On the other side, batch exports are useful for integrating with business intelligence programmes.

preserving communication between e-commerce and marketing automation systems

For digital teams to handle loyalty schemes across several brands and customer touchpoints, data integrity is crucial. Along with programmable campaign design and upkeep, API enables automated notifications for the duration of the entire campaign lifespan. Webhooks triggered by more than 50 events are used to do this, along with endpoints for CRM and product catalogue synchronisation. Additionally, native plugins for well-known e-commerce (in our case, Shopify) and CRM platforms dramatically shorten integration times.

certain tiering requirements

Regular loyalty programmes only provide a few parameters upon which to construct an incentive programme. More is need for our multibrand loyalty programme. Evolve’s metafield capabilities comes in handy in this situation. It allows you to establish levels on any customer attribute, ranging outside default dimensions such as

Integration with a third-party platform for scanning receipts

Through our loyalty programme, customers can accrue points for in-person transactions that are tracked by the platform for extracting and identifying receipt data called OurCart. The digital team can quickly make OurCart events accepted by the Evolve loyalty engine by using the Evolve earning rule API endpoint, which takes into account regional laws and loyalty programmes.

deployment of multiple regions’ clouds

Evolve provides a personalised deployment location. This improves the performance of your e-commerce ecosystem overall and the application response for your customer-facing applications. Separate deployments also allow for performance- and security-focused modification, such as API throttling or better isolation from Evolve partners.

Data privacy and GDPR

For the permanent deletion and alteration of customer data, Evolve provides a dedicated endpoint. By having this in place, queries pertaining to the GDPR may be handled with a same-day response, improving your overall customer experience.

systems integration across several

The speed of integration in a corporate setting depends on how rapidly software engineers can comprehend the platform, its capabilities, and its constraints. Evolve is a developer-friendly solution that includes a number of programming libraries, SDKs, and thorough documentation to make daily integration work simpler for developers.