Enterprise-grade Discount Promotions for BigCommerce and Shopify
BigCommerce and Shopify do not require an introduction. Both companies, which are titans in the ecommerce industry, provide a wide range of tools for creating, executing, and maintaining online storefronts. Both systems have been accessible on the market for 10+ years, achieving great popularity among millions of clients, ranging from embryonic start-ups to substantial Fortune 500 Enterprises. Despite features like a customizable website builder, virtual reality shopping, or built-in POS, their promotional marketing abilities fall short of those provided by specialised promotion management platforms.

I want to walk you through the features you’ll need to execute successful enterprise-level promotions on your Shopify or BigCommerce stores in this post.

Promotions in your online store: advantages and disadvantages

Every online retailer must make a pivotal choice at some point in their career: should they provide discounts or not? It goes without saying that choosing the right discounts and promotions to run is challenging. When ought I to do it? Do I have a system in place that can handle it? Do I risk losing money?

I could keep asking these kinds of rhetorical questions, but I think you get the idea: developing a promotion strategy is difficult. We are aware of this because we made an extensive piece on it.

Increased conversions because customers are more likely to complete a transaction when they have a discounted order in their shopping carts.
consumer loyalty is growing as a result of the reciprocity effect. Find out more about it by reading this.
when you become their preferred online retailer, more customers overall.
elevated customer involvement and unpaid word-of-mouth advertising.
Cons:

Possibly harming your brand since people will identify your name with discounts and a lack of exclusivity.
a greater likelihood of luring price-focused buyers who don’t give a damn about your brand.
If done carelessly, lower profitability
fraud involving coupons could result in significant revenue losses.
Not every sort of business is a good fit for rebates, discounts, and special offers. Knowing your target market and business objectives, nevertheless

What do businesses need from promotions on Shopify and BigCommerce to succeed?
When it comes to managing profitable marketing campaigns in your online store, the Evolve plugin for Shopify and BigCommerce fills in a number of gaps. When industry leaders in the ecommerce space approached us last month, we immediately understood why Evolve is the best choice for implementing efficient discounts across both of these ecommerce platforms. Following integration with Evolve, Shopify and Bigcommerce promotions can fulfil the following enterprise needs. An overview of these features is provided below:

sophisticated validation rules.
incredibly precise timing.
budgetary safety.
capable of precise tracking.
Automation of loyalty and referral programmes.

budgetary safety

When big market players want personalization, limiting redemptions to one per client or 300 per campaign is ineffective. Additionally, you ought to be able to set a daily, weekly, and monthly redemption cap. In order to protect your bottom line, you should also keep an eye on the overall discount amount that is feasible. An effective rewind mechanism should be used in conjunction with all of this to aid in preventing fraud and coupon abuse.

sophisticated tracking abilities

For more demanding clientele, the tracking features provided by Shopify and BigCommerce are insufficient. Evolve’s innovative tracking technology can help in this situation thanks to its visible redemption charts, voucher activity logs, and transparently displayed full reasons for successful and unsuccessful redemptions.

Automation of loyalty and referral programmes

It’s time for the cream of the crop now. Shopify and BigCommerce both provide a tonne of useful discounting capabilities, but what if you want to use discount codes as part of your referral or loyalty programmes? You actually don’t, though. Not without a lot of more development. With the help of the Evolve plugin, you can automate and combine your loyalty and referral incentives with your Shopify and BigCommerce POS to get a single, all-encompassing tool for administering many promotional programmes simultaneously. When it comes to loyalty and referral programmes, businesses require the following from Shopify and BigCommerce promotions:

In loyalty and referral campaigns, discount codes can be utilised as incentives.
a system for accumulating rewards points from purchases made with BigCommerce and Shopify.
Referral codes that are compatible with BigCommerce POS and Shopify.