I discuss the benefits of mobile-based loyalty programmes in comparison to web-based programmes in this post, conduct a study of the top in-app loyalty programmes, and demonstrate how to build your own mobile loyalty programme.

I also choose to lengthen the post a little bit in light of the rising popularity of mobile loyalty programmes and their variations. I expanded on previously discussed premium loyalty programmes (or membership programmes, if you prefer) and offered even more concrete, motivational examples of mobile loyalty programmes. All to make improving your customers’ loyalty experience more approachable.

What makes a mobile consumer loyalty programme necessary?

A excellent method to reach and involve more customers is to run a loyalty programme. More people than ever are using smartphones. The following statistics provide clear evidence:

Eighty one percent of Americans regularly use a smartphone.
20% of smartphone owners solely browse the internet on their phones.
81 percent of American adults use the internet every day, with 28 percent staying connected all the time.
The generation between the ages of 18 and 29 spends almost half their time online

Gamification:

• Dunkin’ has a strong social media presence. The company is offering money prizes for social media shares and other performed actions. (e.g., the 2 millionth DD Perks member received a free trip to Dunkin’ Donuts’ Headquarter office.)
• The company introduced the option to share loyalty points with other program members through its loyalty app.

Numerous benefits are provided by the new programme to MonkeyPub:

increased interest in the brand.
more new clients
higher rate of retention for current clients.
increased sales of the loyalty program’s items.
reduced price sensitivity of the consumer due to the use of points and coupons.