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Understanding Personalized Customer Loyalty Programs: Everything You Need to Know
Despite never being a fan of jewellery, I just made the decision to purchase a lovely necklace for a friend’s wedding. Why did I go, buy, and then forget? The shop assistant was pleasant, and the overall experience was excellent—so excellent, in fact, that I consented to give my phone number so I could receive […]
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Decision-Making by Customers and Cognitive Fluency in Sales
A decent website or shopping experience should nearly always be designed with simplicity in mind. Intuitively, shoppers may find some friction when engaging with an online store, but a clear layout and simple directions alleviate a lot of that (or any kind of website or mobile app). This makes it simpler and hence more likely […]
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Data synchronisation and technical aspects of customer segmentation (part 1)
Data synchronisation and technical aspects of customer segmentationStrong understanding of audience segmentation, extensive expertise analysing and segmenting CRM datasets, knowledge of data segmentation, and experience offering personalised content. These are some instances of the most typical specifications included in job offers for CRM/lifecycle marketing. Although the idea of client segmentation is very straightforward and simple […]
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Top Price Growth Techniques
How to Tell Customers About Price Changes Without Upsetting Them: Top Price Increase Strategies There is no greater method for a retailer, regardless of size, to irritate their customers than by raising prices. However, there are situations when you might find yourself needing (or wanting) to do precisely that. Behavioural economics can be useful in […]
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Enterprise-grade Discount Promotions for BigCommerce and Shopify
Enterprise-grade Discount Promotions for BigCommerce and ShopifyBigCommerce and Shopify do not require an introduction. Both companies, which are titans in the ecommerce industry, provide a wide range of tools for creating, executing, and maintaining online storefronts. Both systems have been accessible on the market for 10+ years, achieving great popularity among millions of clients, ranging […]
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Effective COVID-19 Marketing Initiatives
That Will Aid Your Company in RecoveringThe public health standards may be increasing stricter, staying the same, or getting less strict depending on where you are when reading this post. It is not surprising that the COVID-19 has significantly disrupted the world economy, political stability, and general state of mental health. The prolonged health crisis […]
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8 Strategies to Boost Sales Using Seasonal Promotions
Any promotional activity (such as special discounts, offers, or limited-edition products) that is motivated by holidays, celebrations, or seasons is referred to as a seasonal promotion. You must be familiar with the holidays, Black Friday, and back-to-school times of year. Seasonal campaigns are a great way to organise your marketing schedule. With carefully thought out […]