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Creating a Lasting Impression with Experiential Marketing
Customers would never mention something like “That time I swiped my credit card on the counter” or “Clicking on the checkout button for my online order was so memorable” if you asked them to describe their most memorable experience with your company. Customers are more likely to remember an experience before or after a purchase […]
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The Gold Standard for Experience: The Marriott Hotel Loyalty Program
The first notable loyalty schemes that come to mind are those for hotels and airlines. Additionally, if you follow current trends in client retention, you’ve probably heard of the Marriott hotel loyalty programme. Marriott International has nearly 7,000 locations globally with a portfolio of 30 brands that range from long-stay to luxury. There have been […]
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Finding, Identifying, and Retaining a Brand Ambassador: 3 Steps
It’s like winning the lottery for a brand when they find a customer who not only makes frequent purchases but also goes above and above to spread the word about and represent the brand to others. In essence, this brand enthusiast is doing free advertising for the company. However, the world of a brand ambassador […]
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Loyalty Programs for Sportswear: A Complete Guide (2022)
As more and more individuals start to actively care about their physical and emotional well-being, the sporting goods and apparel sectors are expanding. Therefore, it should come as no surprise that the global market for activewear is anticipated to grow to US$500.55 billion by 2027. Market saturation and fierce competition exist. Additionally, quick fashion clothing […]
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A Comprehensive Guide to Gamification in Loyalty Programs
Anyone who enjoys games? Gamification in loyalty programmes has become increasingly popular due to reward-seeking behaviour, a natural competitive spirit, and the age-old fear of losing out. Nearly 60% of Gen Z and Millennials play video and other electronic games at least once a week, according to the 2021 Gartner Consumer Values and Lifestyle Survey. […]
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Release of Vivid Citrine in Q2 2022: Greater Customer Freedom, Greater Marketer Control
Marketers must figure out how to provide customers the most freedom while simultaneously fine-tuning the reward experience to maintain a high level of control in order to run a successful loyalty programme. These two objectives might appear to be irreconcilable, but thanks to the best-in-class loyalty technology, it’s not only feasible but also surprisingly simple. […]
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Review of The Home Depot Rewards Program: A Loyalty Program Designed for Professionals
The Home Depot’s founders, who established the biggest home improvement business in the country, had a unique vision. By offering services that make it simple for clients to enter, obtain what they need, and return to work swiftly and simply, they wanted to facilitate their customers’ job. The Home Depot’s Pro Xtra rewards programme was […]
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A New Approach to Loyalty & Engagement: JoJo Clubhouse
There are particular difficulties in fostering loyalty in the babywear and maternity clothes sectors. On the one hand, the customer base—the little rascals—grows quickly and need new apparel on a regular basis. However, if a business can win over the hearts of a brand-new family, they might stick with it for many generations. With a […]
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How to Promote Your Brand Through Loyalty Programs That Create Buzz
If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper-relevant, companies need to custom-tailor their customer retention strategy to fit their own unique needs better. And the best place to start is […]