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Reducing Time to Value for Loyalty Managers: A Velvet Blue Q4/2021 Product Release
When managing loyalty programmes, time to value is quite important. Loyalty marketers need to make sure that, in the shortest period of time, their efforts enhance value and match with their strategic goals without degrading the customer experience. As a pure-play provider of loyalty technology, Antavo’s goal is to create a loyalty management platform that […]
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A Comprehensive Guide for Building a Next-Generation Coalition Loyalty Program (2022)
It’s not a novel concept for several firms to band together to create a single pooled loyalty programme. The advantages are also readily apparent: consumers can accumulate and use points while making purchases from a range of brands, while businesses who take part experience increases in revenue, touchpoints, user data, as well as cross-promotion. Though […]
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Black Friday 2022’s Best Loyalty Program Strategies
Prepare your shopping bags: Black Friday 2022 is quickly approaching, and it promises to be the biggest one ever! Businesses today, however, cannot only rely on in-store sales in the post-Covid era. According to Adobe Analytics, buyers spent $14 billion in 2021 on online shopping around Thanksgiving and Black Friday. Two conclusions may be drawn […]
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The Surprise and Delight Aspect of Loyalty Programs
Making clients feel truly special and valued is a difficult task today. Therefore, incorporating a surprise and delight element into your loyalty programme can rekindle interest in it, increase sales, and foster consumer loyalty. Customers may want to relive the emotional high that unexpected benefits might produce. This tactic’s strength stems from the fact that […]
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A Complete Guide to B2B Loyalty Programs (2022)
The golden rule of customer retention is that positive experiences are always remembered. A customer is more likely to engage with a business in additional ways, make a second purchase, tell their friends about it, and share their data if they are a part of something memorable. This restriction applies to B2B businesses as well. […]
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Technology Explanation: Managing a Multi-Country Loyalty Program
Any company or brand with a presence on the international market is aware of the value of having a recognised brand image. Contrarily, the company’s operations in a certain area should be in line with the norms and demands of that audience. The same is true for loyalty programmes: maximising interest and participation requires adapting […]
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Every marketer should focus on these four loyalty segments.
Although the idea of 1:1 personalisation is alluring, scalable loyalty plans are created around sizable loyalty segments that have similar demands and have promise for the company. Because there are so many possibilities and no one best solution, loyalty segmentation is a fun but frustrating task. Because most marketers who employ advanced personalisation based on […]
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A Complete Guide to Jewelry Loyalty Programs (2022)
Companies like jewellery businesses have found themselves in a scenario where they not only have to accelerate their digital transformation but also retain their most important clients as a result of the recent eCommerce hyperjump. Jewelry loyalty programmes offer a solution to both of these problems and then some: they improve a brand’s omnichannel marketing […]
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With a Sustainable, Green Loyalty Program, Go Green, Get Green.
Sustainability is a significant social issue that will never go away. For young consumers, who are increasingly selecting well-made, ethical items over cheap, mass-produced ones, eco-friendliness has become the new norm. It should come as no surprise that Gartner expects business sustainability to increase in 2022. Brands must support green practises in order to meet […]
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