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Product Release of Titanium Gray in Q3 2021: Improved Security and Performance
As a business, sustaining safe operations and fostering trust depend heavily on data protection. However, you must make sure that the experience is not only secure but also easygoing if you want to keep up strong interactions with clients and customers. Antavo, a business that specialises in loyalty, is committed to continuously enhancing the security […]
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The newest incentive for loyalty programmes is NFT Art.
NFT art is a new craze that is creating quite a stir. People are absolutely obsessed about NFT, as evidenced by the $590,000 price tag on an adorable pop-tart cat meme and the nearly $3 million spent on the very first tweet from back in 2006. However, the increasing trend of crypto art is more […]
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The New Way for Loyalty Programs: Advanced Audience Segmentation
Organizations’ incentive programmes may benefit even more from audience segmentation because loyalty programmes boost client retention and enable corporate growth. Customers are embracing these programmes in today’s digital environment; in fact, Gartner reports that adoption of loyalty programmes increased by 70% in the retail sector. However, this has increased market competition. Loyalty programmes must be […]
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The Growing Popularity of “Buy Now, Pay Later” and How a Loyalty Program Can Help?
During the pandemic, online purchasing increased along with the popularity of a brand-new phenomena. Because more stores are embracing the purchase now, pay later model, customers now have new shopping options (BNPL). BNPL plans are primarily targeted at consumers who make impulsive purchases of little things like fashionable clothing. The majority of BNPL users are […]
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How to Create Brand Loyalty Using Referral Programs
Customers are inundated by marketing and advertisements everywhere they go. They have consequently learned to tune out conventional marketing. As a result, businesses must find another successful method of interacting with their customers. 81% of people prefer recommendations from friends and family than those from companies, according to a Hubspot study. A little encouragement may […]
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Review of the H&M Loyalty Program: Benefits for Fashion Fans
The largest clothes shop in Europe, H&M, offers a loyalty programme that is entirely digital and rewards customers for their faithful purchasing habits. With over 100 million aficionados of fashion, the H&M loyalty programme aims to encourage customers to shop frequently and return frequently. H&M placed a strong emphasis on rewarding customers even when they […]
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Statistics on Brand Loyalty in 2022: It’s Time to Act
We are seeing a digital transition and the emergence of a new customer reality in the post-pandemic era. All of this has had a significant effect on loyalty, customer retention, and marketing. Loyalty programmes are being introduced or updated across a wide range of industries, including agricultural, automotive, fashion, transportation, and more, as businesses increasingly […]
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Loyalty Programs for Luxury Fashion: A Complete Guide (2022)
I frequently get the question “Do loyalty programmes work in luxury fashion?” as a loyalty expert. Let me tell you something, though: loyalty schemes for high-end apparel aren’t just a myth. It is possible to implement a reward system in this sector without devaluing the brand image; you just need to use the proper strategy. […]
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