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10 pitfalls to avoid when managing loyalty programmes
On paper, loyalty programmes seem like such a simple idea. “I just award my consumers with points for their purchases. Then, with the addition of several tiers for good measure, customers may use those points to purchase coupons or presents, and presto—instant success! “It’s not rocket science,” you could respond. The difference between functional loyalty […]
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Value-based pricing: How to do it and why it’s great for SaaS
By capturing the willingness to pay from price buyers with a low-end offering, and at the same also segmenting convenience buyer. Thus, companies are able to charge a much higher price in convenience buyer segment, so profit increases by serving different segments in different price points. To better understand the potential benefits of value-based care, […]
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Serious Latin Dating Whether you are looking for a powerful romance or simply wish to have fun, significant Latin online dating ecuadorian women can be a great way to satisfy someone special. With the right attitude and procedure, you can find an associate who is the right match for your personality and interests. The very […]
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Click and Collect: Patron Savior or Brand Loyalty Destroyer?
One of the purchasing strategies that saw substantial growth during the lockdowns of 2020 was click and collect. And for good reason: it eliminates the need for delivery services for customers and simplifies logistics for businesses. There are disadvantages to this strategy, though. Click and collect causes businesses to miss out on important touchpoints, widening […]
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Encourage customers to redeem loyalty points as one of the 5 ways to reduce point liability.
Earn and burn schemes are known to have unintended effects on your company’s bottom line because unused loyalty points can become a source of debt. Finding a strategy to motivate these members to use their loyalty points decreases your liability and boosts the program’s engagement level. Unused Points & Point Redemption: A Challenge Adults in […]
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Seven Ideas for Catchy Loyalty Program Names
Never undervalue the importance of making a good impression. When it comes to loyalty, the name of the rewards programme (as well as its rewards selection, although we’ve covered that in our rewards guide) frequently makes the first impression. Here are seven things to think about when picking names for fantastic loyalty programmes, along with […]
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Everything You Need to Know About the Concept of a Loyalty Program Design
One of the most important tasks in developing and establishing a loyalty programme is choosing the concept for the programme. One example is that, although it may seem obvious, the original layout affects how the application looks and feels. The method you choose, though, will also have an impact on how well the implementation process […]
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