Prepare your shopping bags: Black Friday 2022 is quickly approaching, and it promises to be the biggest one ever! Businesses today, however, cannot only rely on in-store sales in the post-Covid era. According to Adobe Analytics, buyers spent $14 billion in 2021 on online shopping around Thanksgiving and Black Friday. Two conclusions may be drawn from this: first, businesses must stand on several feet, concentrating on both offline and internet retail. Second, companies must master the art of both customer acquisition and retention if they want to succeed with the deal-hungry Black Friday crowd.
For your benefit, a cutting-edge loyalty programme can assist with both.
What Must Be Anticipated on Black Friday 2022?
Black Friday in 2022 will see the pandemic-instigated trend of retail moving online and toward mobile continue. But given that internet shopping and home delivery are now commonplace, it may really be a good thing because it will allow for the inclusion of new product categories on people’s shopping lists for Black Friday 2022. Customers will now be on the lookout for discounts on Black Friday on snacks, groceries, and other convenience goods.
Although Black Friday is a shopping holiday that encourages both online and offline transactions, eCommerce-focused shopping holidays like Cyber Monday are unlikely to surpass it in terms of revenue. Additionally, the retail industry is gradually rebounding, so maybe in the next years it will be able to match (and possibly exceed) the revenue recorded in 2019.
Take Advantage of a Loyalty Program
Loyalty programmes are great tools for customer retention that can help you influence consumer behaviour and achieve any desired business objective. However, launching one takes time, so you should begin developing your idea well before Black Friday.
Reward distribution is one method a loyalty programme might help your Black Friday marketing plan. Customers need to make an initial purchase in order to take advantage of a discount you would otherwise give away free of charge with a loyalty programme.
The rewards are another motivating element. Consumers want more than just discounts; they want something memorable or experiential, like tickets to a fashion show, branded goods, or a difficult-to-get reservation for dinner at a prestigious restaurant (courtesy of a third-party partner).
Cannot Attend Black Friday in 2022? Prepare for the following year now!
As was already established, a loyalty programme shouldn’t be rushed into existence. Don’t worry if you happen to be reading this post a little bit late. At least you have plenty of time to get ready for Black Friday 2023, so see the glass as half-full.
Would you like to know more about how to start a loyalty programme technically? Or are you intrigued by the challenging procedure of locating a loyalty notion that satisfies your company’s requirements? Our loyalty specialists are more than willing to assist. Request a demo or send us your RFP for a loyalty programme.
Are you prepared to start formulating ideas for your brand-new or upgraded loyalty programme? Use our helpful worksheet to construct your notion, please!