With the top 2020 loyalty trends in mind, this piece will demonstrate how to enhance your present loyalty marketing approach.

You’ll discover:

What are the advantages and disadvantages of internal loyalty software versus SaaS loyalty providers.
How to start your mobile loyalty app.
Is gamifying your loyalty programmes important?
with a tonne more.
You will like this piece if you desire to remain at the top and offer loyalty solutions that are effective.

Let’s get started without saying more.

It would be great if you never relied on luck in customer service. Don’t get your hopes up if you can’t persuade clients to prefer your offer over that of competitors.

Getting sick of hearing about client retention and loyalty?

The terms “client retention” and “customer loyalty” may sound cliche if you work in marketing. I understand. Client retention has been overstated and customer loyalty has pretty much been disproven. This does not imply that these phenomena do not exist, either.

It all comes down to a pretty simple truth: customers are loyal. It is simpler to foster strong emotional connections and establish trust with people you already know than it is to start the trust-building process from scratch with strangers. Doesn’t this make perfect sense?

There are countless strategies to foster loyalty and trust. Customer loyalty programmes are useful in this situation as well. You can utilise them to keep your company front of mind with consumers, return some of the positive feedback, and provide something of value in exchange. Launching a loyalty programme is necessary, but it must be an ongoing, interdepartmental project that is data-based and well-thought out.

Let’s first consider customer loyalty architecture before I share with you my top 8 solutions for your loyalty programme. Should you create it yourself or make use of existing loyalty providers?

Suggestions for enhancing your current loyalty programme

You’ve come to the correct place if you currently have a loyalty programme but are looking for methods to make it better. Check out the list of the top suggestions for improving your loyalty programmes and other initiatives aimed at winning over and retaining your target audience.

your rewards programme with gaming

You can still enjoy the surge of adrenaline and excitement that comes from completing levels, earning points, and receiving awards even if you aren’t a skilled Counter-Strike player. Setting up flat, one-dimensional loyalty programmes no longer appeals to today’s consumers.

The Novelty Effect, Urgency, and Windfall Gains are three well-known marketing psychology techniques that contribute to the enthusiasm that gamified encounters elicit.

To sum up the science, whenever the brain is presented with a novel or novel experience, dopamine (the good guys) is produced. The rapid pace at which marketing and sales efforts are being made to develop new campaigns, initiatives, and content as well as to work nonstop on improvements is caused by this straightforward chemical dependence.

Keep clients focused on the incentives

Depending on your business model and the target market, your ideal loyalty programme will definitely take on a variety of various shapes. A point-based loyalty programme, in which consumers accumulate points that may later be exchanged for tangible incentives, is the most widely used kind of loyalty solution. This type of loyalty programme is best suited for companies that depend heavily on the volume and value of consumer orders.

Keep in mind that most customers are getting a little tired with this approach and might look for new creative ways to reward loyalty. Don’t rest on your laurels.

Activities that encourage loyalty and engagement

As I previously stated, the traditional point-based formula, which states that 1 dollar is equal to 1 point, isn’t the ideal fit for the contemporary market, which is rife with competition and constantly evolving consumer trends. Check out the Starbucks loyalty promotion. This well-known coffee business opted to offer rewards to patrons for interactions as well as purchases. The programme becomes more dynamic and suited to the demands of the consumers when there is an option to earn extra points for actions like leaving a review, celebrating a birthday at the café, or placing an order through the app.

Repeat this process several times

It is unrealistic to expect your loyalty programme to be recognised immediately after launch. Initial design has its time, but you should also allow for adjustment, modifications, and updates. Keep track of client information, engagement levels, and loyalty indicators like participation rates and redemption amounts. Discover which perks delight customers and which are typically ignored. In other words, strive for perfection and always allow yourself the time and resources to modify the plan in response to any roadblocks that may appear

Select SaaS-based loyalty providers.

Make sure your SaaS loyalty solution provider satisfies the following requirements if you have chosen to do so rather than developing your own loyalty architecture:

It is simple to adopt and integrate into your current company model.
Iterations may be tested and released quickly and effectively.
It is both manageable and scalable.
It enables you to customise incentives, qualifying requirements, and the timing of your loyalty awards.
It complies with personal data policies and upholds legal standards.
You may use it to either add new consumer touchpoints or combine it with your existing communications channels.
It has the ability to be white-labeled and is consistent with your brand’s look.
It emphasises security and provides tools for preventing fraud.
It is inexpensive.