The news has been all over the headlines in 2020 about how internet shopping will take over in the future and how foot traffic in physical stores is declining. Being that both eCommerce brands and stores struggle with customer retention, the situation isn’t quite as cut and dry. Fortunately, smartphone apps are opening up both online and physical purchasing to revolution. And you can guarantee that both current and potential consumers will stick with you by creating a customised loyalty programme app.

In this piece, we’ll go through the key topics from our webinar with digital agency Mito on how to use a loyalty app to satisfy this new customer reality.

The Way We Shop Has Changed

Most certainly, the increase in popularity of internet buying won’t last. People will eventually resume frequenting their favourite stores because nothing can ever totally replace the great in-store purchasing experience.

Nevertheless, it has grown increasingly difficult to sustain a strong consumer relationship. People pay close attention to what they purchase and invest a lot of time on their phones looking for the greatest prices. As a result, there is a good chance that they will switch to another brand, whether online or offline.

However, there’s no need to worry too much because consumer loyalty hasn’t vanished; rather, expectations have merely shifted. Customers nowadays are more hygienically sensitive than ever, thus businesses who offer touchless transactions and properly adhere to safety regulations will be rewarded.

Additionally, customers are more drawn to convenience than ever before. Now, businesses and merchants must expedite the purchasing process and be accessible through all channels (including online, offline, mobile, and even social media).

The future lies in concentrating on mobile.

Smartphone applications are effective marketing tools that may be utilised to attract and keep customers. You may meet the majority of the following consumer expectations and company objectives by putting a heavy emphasis on mobile engagement:

By looking at things while on the go, people can save time before deciding whether to buy anything online or in person.
The touchless initiatives of a retail firm are supported by a dedicated app, which allows users to register, scan QR codes, and even make contactless payments.
Customers can be easily recognised by using a digital loyalty card they have stored on their phone.
Additional client data is provided via mobile-based engagement, and this information can be leveraged to improve a variety of marketing initiatives.

You may customise the in-app experience and increase user relevance by utilising gamified profiling to collect customer data.
Due to geolocation, it is also feasible to send push notifications to clients via the app whenever they are close to a store.
Mobile apps open up new opportunities for gamifying the consumer experience, fostering the development of new routines and increasing loyalty.
You may lower the barrier for app downloads by leveraging cutting-edge technologies, like App Clips, to make sure that the engagement is convenient and painless for the consumers.

the era of mobile devices

We hoped to make the vast potential of app-based loyalty programmes clear to you. Always keep in mind that you’re just ever a tap away from your clients if your loyalty programme app is installed on their phones. And loyalty’s foundation is proximity.

You can read more about the subject in Antavo’s Magic Mint Product Release if you’re interested. We also have a comprehensive ebook on benefits from loyalty programmes, which are the foundation of any reward scheme. Please feel free to request a proposal (RFP) or schedule a demo if you’re thinking about using Antavo as your loyalty programme provider.