An worldwide, low-cost airline based in Malaysia named AirAsia flies to over 165 destinations in 25 different countries. Airasia Rewards, originally BIG Rewards, the company’s loyalty programme, began as a frequent flyer programme. Since then, it has developed into a thorough platform for lifestyle incentives. Today, it offers a fresh, all-encompassing method of rewarding loyalty members. As one of the largest points networks that offers limitless chances to earn and burn points across ASEAN and beyond, airasia Rewards has a wide variety of partners in the lifestyle, travel, and financial services sectors.
The business actively considers member needs, shapes the programme in response to the market’s dynamic evolution, and seeks out new innovations and additions. They are aiming to offer cutting-edge products in order to engage members more and turn them into brand ambassadors. Let’s examine how their loyalty programme supports the daily needs of its members.
Membership Page – Being Loyal Has Benefits!
Everyone can join airasia Rewards, a loyalty programme. On the rewards page, customers can enrol in the loyalty programme. Along with listing the prizes offered in the programme, the rewards page also provides a detailed breakdown of all the perks offered, allowing new members to view the extensive list of advantages airasia has to offer right away. Membership at AirAsia is simple and cost-free. Customers can sign up on the company’s website or by downloading the airasia Super App to become members.
Enrollment – Additional Savings on Top of Fantastic Offers
Customers only need to provide a password and their email address to register. Following that, users get a welcome email with their name in the subject line, which they may use to activate their account and respond to a set of onboarding inquiries to ascertain their areas of interest. The airasia rewards team uses this information to further customise each member’s journey for a more satisfying experience.
Point Accrual: A Simple Method of Earning and Redeeming
The goal of airasia rewards is to democratise loyalty points by turning airasia points into an accessible, all-purpose digital loyalty currency. Because airasia points are borderless and function like cash, they can be used in any country where there is an airasia presence. Members earn points for every purchase they make on the airasia Super App and for using the airasia rewards shop, which is also available on the Super App, to shop with their preferred brands. Airasia Rewards gives them the option to combine any duplicate accounts into one.
Referral Rewards: An Additional Method of Points Earning
Members of airasia can also earn points for non-transactional actions like referring friends. Every successful friend recommendation results in airasia points for both parties thanks to Referral Rewards. The company offers up to 625 airasia points to a member’s buddy who joins the airasia family and activates their airasia account.
The Universal Point Hub is airasia xchange
Airasia has developed an exchange platform that serves as a central hub for all points in order to make life easier for its users. It’s the first function of its kind that lets users instantaneously and conveniently trade their airasia and partner points. Members of the programme can convert their credit card or loyalty points to airasia points whenever and anywhere they choose by just logging in with their airasia membership email address. They can also examine their points wallet, suggested partners, and a lot more options.
Customers can purchase anything at the airasia rewards shop.
Through the airasia rewards store affiliate marketing network, airasia members can accrue points from their regular purchases. Members can earn airasia points more quickly than they can fly thanks to the region’s more than 300 partners. Customers’ lives get more and more entwined with airasia points as they accrue from all of their activities, including dining, travelling, paying bills, and shopping.
Helping Others with airasia Points Top-up Top-up is a function that allows airasia members who are short on airasia points to easily purchase additional airasia points to finish their redemption. As airport taxes and fees can now be paid with airasia points, this function also enables them to completely optimise the value of their points.
Final Verdict: Get More Benefits
The airasia rewards programme is created with the needs of its users in mind, integrating their lifestyle, enhancing the user experience, and integrating all airasia partners to create a larger ecosystem. The company ensures that clients may take full use of its loyalty programme by offering customizable point management. They offer clients other opportunities to earn points outside of traditional purchase channels, which is a nice feature of their programme. Another extremely effective strategy for companies looking to engage with customers frequently and keep them active is to incorporate gamification into their rewards programme.
Due to the fact that points expire after 24 months, the business has been aggressively informing its customers about the different ways they can use their points and keep their membership tier. Airasia members are able to use their points to the maximum before they expire because to a mix of continuous communication and improvements to the user experience, such as allowing members to use airasia points as a form of payment across several airasia Super App lines of companies.