For many organisations, especially those that depend heavily on new consumers, acquiring clients may be both important and difficult. Studies have proven that keeping existing clients is significantly less expensive and more productive than constantly seeking out new ones, yet there are instances when it is unavoidable. But there is a method to cut costs (by a long shot) and minimise the time it takes to attract new customers. Referral marketing is what I’m going to demonstrate to you today, and all you need are two tools to build a referral programme that will work miracles.

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Since the Connected Content approach is entirely API-based, you can disseminate any data that can be obtained via an API using Braze channels. With the help of a small piece of code, Braze may send a message containing any information retrieved from the Evolve API as part of the integration between Evolve and Braze.

You can then use the data in Braze messaging by adding the characteristics as liquid tags by filling out all the fields in the “fields mapping” section.

Braze and Evolve may be integrated with the help of Custom Attributes, which allows Evolve to recognise which referral codes belong to which clients. By utilising Custom Attributes, you can ensure that all the information you’ve chosen to communicate between the two tools is fully synchronised.

To find out more about data synchronisation and to understand more specifically about the various tools that may be used to create the ideal referral programme,