The automotive sector underwent a shift in the year 2020. In order to not only keep ahead of the competition but also to stay afloat, car manufacturers, dealerships, maintenance facilities, and even ride-sharing businesses, find themselves in a position where they must use new, disruptive techniques. Automotive loyalty programmes are one such answer; although they weren’t previously thought to be a suitable fit for this industry, modern car rewards programmes may now drive KPIs for such businesses.
What Exactly Is a Vehicle Loyalty Program?
Automotive companies, such as automobile manufacturers, independent dealerships, and car rental services, might benefit from special client retention tactics called loyalty programmes.
Whether we’re discussing dealership, manufacturer, or rental automobile loyalty programmes, the ultimate objective is often to raise client lifetime value for the business. Various car loyalty programme types can also be customised to support the distinct KPIs of a certain brand, such as enhancing personalisation, increasing brand recognition, strengthening social media presence, and so forth.
Here are a few illustrations of how an auto industry reward programme might look:
Members of this loyalty programme receive a discount on the purchase of their vehicle in exchange for agreeing to use the company’s services and network, install and use any necessary apps, and activate and use connected car technology to share data.
The goal of a membership-based loyalty programme is to cultivate customers with members-only material, such as exclusive discounts and preferential treatment. Everyone is welcome. The objective is to ensure that the brand is the first thing people think of while making a purchase or using a service, hence there are no discounts offered.
In order to improve the operation of these businesses and fortify the bonds among the partners in the partnership network, B2B loyalty programmes for partners offer additional perks and prizes for partners, suppliers, and subcontractors as opposed to customers.
A coalition-based loyalty programme that includes rentals, automobile sharing, body shops, auto repairs, and other supplemental services allows customers to accumulate points with one brand and then exchange those points for rewards with another.
Features of the Best Loyalty Programs to Make Your Automotive Company Stand Out
Car loyalty programmes are constructed from a variety of components. All of these components must be used cohesively if you want to stand out and attract attention. Here are a few of the most important characteristics for businesses looking to start a successful vehicle loyalty programme.
A Membership Page That Engages
Companies frequently disregard the value of giving the application itself an aesthetically appealing, simple-to-understand “home.” That’s a major error considering that the membership page serves as the main interface for the rewards programme. As a result, it must have a friendly, engaging appearance and effectively communicate the advantages of membership. The membership page also includes a FAQ section that details the rules and each member’s loyalty ID, which enables identification in-store.
future-proof loyalty engine
The entire framework of the loyalty programme is referred to as the loyalty engine. If your membership programme is geared toward point collecting, for instance, members will receive loyalty currency based on how much they spend at your dealership, shop, or store (or at a partner business if it’s a coalition programme). Then the points can be exchanged for future purchase discounts and special incentives.
Another choice is to implement a system of perks that all members can take use of without restriction. Depending on your preference, membership can just require enrollment or a documented purchase. If you want to create a concentrated client base, perk loyalty programmes are perfect. You may interact and educate your customers by using the system to gather contact information.
Cooperative Program
Many brands are brought together under one virtual roof by coalition loyalty programmes. This might improve ties between automakers, dealerships, repair or body shops, and even forecourts in the car sector. Customers can earn points at any of the sites and use them at another, unlike merely integrating specific rewards from unique partners.
Connected Car Technology Payoffs
In the future, drivers will be able to control smart features for their vehicles while on the road thanks to over-the-air tuneups for smart automobiles. By rewarding members of loyalty programmes with free trials, you can aid in introducing your audience to this technology during the early adoption phase. For instance, you might provide new members with increased driving assistance for a week, which they could prolong by using loyalty points.
Electronic Loyalty Pass
Members must be able to quickly and easily identify themselves at partner retailers, forecourts, body shops, and dealerships for a loyalty programme for the automobile industry to be considered really next-generation. Physical cards are not an option because they are out of date and frequently left or forgotten at home. Offer digital loyalty cards instead, which may be accessed online, via a loyalty app, a mobile pass, or even just by browsing their membership page on a mobile device.
Mobile Interaction
Speaking of applications, a dedicated loyalty app can serve as a hub for engagement, greatly expanding your reach. One benefit of the app is that it informs users of the newest discounts, promotions, and loyalty programme news. The app can also be used to manage services, contact nearby partner businesses, get weather updates, redeem prizes, and complete quizzes. Consider introducing a Mobile Wallet in addition to the loyalty app, which holds the digital loyalty card along with event tickets and reward passes.
The Road to Success Has No Speed Limits
By encouraging genuine consumer loyalty, automotive loyalty programmes offer a wealth of options to advance your brand towards success. Send us your RFP; we would be happy to demonstrate our cutting-edge loyalty solutions and powerful API capabilities during your vendor selection process.
Don’t forget to download Antavo’s Customer Loyalty Report 2022, a comprehensive report that offers a wealth of data and upcoming market trends to assist you in navigating the world of next-generation loyalty programmes.