Marketers must figure out how to provide customers the most freedom while simultaneously fine-tuning the reward experience to maintain a high level of control in order to run a successful loyalty programme. These two objectives might appear to be irreconcilable, but thanks to the best-in-class loyalty technology, it’s not only feasible but also surprisingly simple.

Antavo has improved segmentation, monitoring, and incentive creation tools while also extending the capabilities of its Enterprise Cloud over the past quarter to enable more engaging loyalty programme journeys. This Vivid Citrine Product Release provides a summary of these product improvements.

Challenges Based on Progress

You can now build up progress-based challenges, such “run 10 kilometres in a week” or “purchase €200 worth of goods in the shop,” with this new addition to Antavo’s Challenges module. Customer journeys can be made more interesting by providing both event- and progress-based challenges.

Sharing Coupons With Charities & Other Parties

Members can now share discounts with third-party organisations in addition to their friends and acquaintances thanks to recent updates to our coupon sharing function. Members can donate their unused coupons to the charities of their choice, for instance.

Specific-Product Coupons

The coupons module for Antavo has also been modified to enable more scenarios. Now, coupons can be connected to specific products. The coupon may be used to the order so long as the customer has a qualifying item in their shopping cart.

Participation-Based Tier Structures

Antavo’s technology now enables enterprises to choose which point accounts are linked to the tier system, assisting marketers to maintain control over a loyalty programme that rewards both transactional and non-transactional behaviours.

Customer-specific Burn Rates

The point-to-currency rate can now be entirely segment driven going forward. Custom burn rates may be used by owners of tiered programmes to increase the value of higher-tier membership or to alter the point to cash conversion rate for various nations.

Planned Campaigns

Companies may easily fill up operational gaps in loyalty programmes and have more flexibility with point management thanks to Scheduled Campaigns. This functionality is extremely helpful when integrating a revamped version of an existing programme.

Customer Tags Capture

Multiple labels can be assigned to each client using Antavo’s tagging system, opening up new opportunities for personalization, establishing a point of collection for reusable zero-party data, and facilitating target-driven incentive programmes.

Better Webhooks & More Versatile APIs

With the inclusion of the incoming webhooks, Antavo can now provide custom platform integration. The Display API endpoints also offer a variety of filtering options, making it simple to query for any form of customer behaviour.