Customer loyalty is vital in almost every business since, on average, keeping an existing customer costs less money and has a higher return on investment than finding new ones. Additionally, the number of new consumers you can bring in is limited, so you should always look after the ones you already have.

Fantastic grocery loyalty programme examples

Store loyalty cards are the most popular type of loyalty programme in grocery stores. They frequently include a straightforward payback programme or a points-based programme whereby points may be converted into cash to be used for purchases. It is not surprising because cost is one of the primary considerations when selecting a grocery store. The majority of grocery retailers, however, offer a variety of loyalty incentives or combine them with straightforward cashback or loyalty points. As of 2021, below are a few instances of the top loyalty programmes in the grocery sector:

Loyalty programme at Kroger

Two loyalty programmes are offered by the food retail business Kroger, one for their supermarkets and the other for their gas stations. Kroger has recently introduced Boost, a two-tier paid loyalty programme centred on e-commerce and convenience, for the grocery sector. For $59 yearly, members can receive enhanced (double) gas points and free one-day delivery; for $99 annually, members can receive the gas points and free two-hour delivery. For the first year, Kroger offers a welcome package of $100 to lower the cost of enrollment in the programme. After purchasing, Boost membership ends 365 days later.

Kroger has a Fuel Reward programme at the gas stations. For every dollar spent by customers in the store, they receive one fuel point (and two points if they purchase gift cards). Then, customers can use their points to pay for fuel at one of Kroger’s gas stations.

Customers nowadays typically expect their grocery stores to offer multichannel, personalised, and gamified loyalty programmes. However, creating such intricate loyalty schemes typically involves a lot of effort and money. But what if I told you that things may be different?

You can integrate Evolve, a promotion and loyalty management system built on APIs, in a matter of days. Once integrated, building loyalty programmes is quick and simple and can be done utilising a dashboard that is user-friendly for marketers. With the help of Evolve, you can customise your loyalty program’s benefits, tiers, and earning guidelines.