Focus on the resources you already have at your disposal rather than chasing after prominent influencers and investing everything in their commitment. Let the knowledgeable opinion of your delighted consumers enhance the perception of your brand.
A top-notch product and a location for reviews, such as a landing page or social media profiles, would suffice in an ideal world. Unfortunately, it is true that encouraging others to share their positive experiences is necessary. Another point is that they typically don’t require prodding to discuss the negative ones. You need to catch the customer when they are still thinking highly about your service. This means that as soon as a customer makes a purchase, you need to place your feedback request with an incentive in front of them.
Reviews with incentives may be significantly more persuasive than statements made by influencers who are being paid. These testimonials are from actual users of your goods. Such viewpoints are what the potential audience values the most, which is only natural and supported by research. 70% of poll participants said they trusted online user reviews. These reviews continue to rank second among the sources that have the most impact on purchasing choices, just behind recommendations from friends.
Encouraged reviews
The largest difficulty is maintaining client motivation to provide reviews. And one function of individualised incentives is this. Our recommendation is to politely request and provide something in exchange if you want a review. The most flexible and all-purpose incentives can be gift cards or coupon coupons. They provide you with a great deal of flexibility, tracking options, and assurance that your budget is secure.
Influencers’ specific codes
What other functions might special rewards serve for influencer marketing? We’ll teach you how to find out if it works after you’ve finally recruited your ideal influencer. Following is the workflow:
Make a collection of special promotional codes for your products (you can use Evolve again)
Give your influencer the codes so they can distribute them to their audience.
Count the number of codes that result in purchases.
Promo codes highlight the value of influencers’ endorsements and their persuasiveness. Savings that come along with the influencer’s advice encourage more others to adopt it. Unique coupons also facilitate smooth and simple tracking. You can always see how many vouchers were used and how well your influencer is doing. Codes can also be broken down into campaigns, allowing for comparison of the efficacy of various alliances. In the end, tracking is the only method to determine whether that, typically expensive, strategy is effective.