We compiled some of our favourite examples of how automatics may go above and beyond what customers anticipate. View our collection of prepared campaigns, and feel free to use any of them in your plan.

a well-targeted, automated second buy experience

Making a one-time customer into a regular customer is one of the main obstacles that every business faces on a daily basis. You can get assistance with that from the robust toolkit that automation offers. A first purchase will result in a number of incentives being automatically triggered. The ability to capture customers in front of your store and capitalise on their “spending mood” is provided by geo-targeting, on the other hand.

programmes that are gamified across channels and scale automatically

At any scale, automatics make managing multi-level campaigns simple. You can combine numerous channels with numerous automatically initiated events, much like a chain reaction. The first step is to set up a number of objectives for your audience, such as “spend at least $50,” “purchase product X within the next 7 days,” “write a review of your favourite item,” etc. The secret is to automatically send an email or SMS that includes a reward for accomplishing a particular target. Each message must also contain information about the upcoming difficulty. Such gamified promos encourage customers to make repeat visits.

Performance evaluation and A/B testing

Only when the appropriate infrastructure is enabled is a data-driven strategy feasible. Keep an eye on the metrics that represent the various sales funnel stages. With a/b tests and fresh settings, you can later identify trouble points and attempt to fix them.

A/B testing evaluate your landing page’s performance, your emails’ layout, the timing of your communications, the success of your promotions, and other factors. More tests are better, obviously. But keep in mind to just test one thing at a time. One of the best uses of marketing automation is the potential for automated A/B tests. In the end, more testing mean more hints for upcoming advancements. You can view all the findings of a/b tests conducted for the B2C company’s OnSwitch app in a case study released by Marketingsherpa. They unmistakably demonstrate how minor adjustments to the way your concepts are communicated to your audience may have a big influence on conversion rates.

Automate special days like birthdays, holidays, and other dates.

Automatics can come to the rescue when the demand for a customised approach is constant. It is impossible to manually send messages each time a consumer celebrates a birthday or a holiday. Instead, you can programme campaigns to be sent out automatically to your clients on significant dates. You can construct individualised and precisely targeted designs using a variety of capabilities in contemporary email or live chat editors.

It goes without saying that marketing automation gives marketing departments freedom in addition to scalability for expanding businesses. Your team can arrange sophisticated automatic actions and continue to monitor their success with little technological work. The ultimate goal of integrating cutting-edge technology is to streamline and improve lead and sales management.