Learn how to incorporate the primacy and recency effects into your sales and marketing strategy in this post.

Added benefits include:

Examples of primacy and recency effect from daily life.
Examples of the primacy and recency effect in sales
Tips you can put into practise to improve your chances of selling your product.
You’ll adore this guide if you’re looking to include more psychology-based strategies into your marketing.

People frequently exhibit a strong Primacy Effect while making a selection from a list. In other words, people are more inclined to choose something that is earlier on the list. It makes no difference whether the list is arranged from top to bottom or from left to right, and it (mostly) makes no difference whether individuals view the entire list at once or just a single item. Put something earlier in the list if you want people to click on it.

The fact that the Primacy Effect only manifests itself when people are reviewing their alternatives is a significant exception to this norm. People are much more likely to select the final selection if they are paying attention to their options.

On the one hand, people can not be interested in making the choice and just pick the first option because it is the simplest (unfortunately, this is probably the explanation for what happens during elections).

On the other hand, people may weigh their options to make a wise decision, but they will inevitably become mentally exhausted while they do so. They end up thinking about the first option more than any other since they begin with it. Since they believe they understand the first option the best as a result, they decide it is the most comfortable option (notice that most individuals frequently are unaware that they are doing this).

Utilize the Primacy Effect to influence the order.

There are several potential uses for the customer’s propensity to exhibit a Primacy Effect. The most straightforward application is to start an item at the top of a list or choice set when you want people to choose that item. This could be done to promote particular products, in which case it would be an excellent way to reinforce other choice effects (such as improving the Compromise Effect by placing the compromise option first), to persuade customers to support a position you want them to take (as I discussed in my post on the Foot-in-the-Door Effect), or to increase click-through on a particular online advertisement.

Implications of the Primacy Effect

Put that item in front of the queue if you want more consumers to select it from a list, choice set, or anything else they are reading.
As clients will place more weight on whatever they digest first, make sure they see good information before negative information.