This manual was created for product managers, marketers, CMOs, and anybody else engaged in planning, executing, disseminating, and monitoring marketing campaigns of all shapes, sizes, and price points. It aims to explain why and how you ought to finance incentive-based advertising and develop your brand using mobile platforms.
An essential component of a recipe for a successful firm is adaptability. With the rise of social media and mobile culture, your company has two choices: take advantage of mobile advertising’s potential or miss the boat and remain with outdated communication methods, leaving you behind the competition.
Are you prepared for a mobile-first world?
In the US, about one in five adults only use their smartphone to access the internet; this equates to over 28 million people who rely only on their smartphone for information. According to a Google report, a smartphone is the most typical entry point for internet activities.
Statistics are even more telling in the Asia-Pacific region: the existing 2.7 billion unique mobile customers are likely to expand by about 3% annually, or 200 million individuals, as faster internet services become more widely available.
Why does combining mobile and promotion marketing work?
With a normal lineup of hit-or-miss sales promotions, it’s difficult to replicate the intimacy it fosters between your business and the customer.
With mobile-first marketing promotions, you can respond in real-time to customer activities during the chosen session.
For expanding firms, mobile marketing is an economical choice.
Mobile platforms are becoming crucial for interesting sales promotions as mobile e-commerce grows.
Making future decisions based on data-driven analysis is possible with accurate tracking of CTR on mobile devices.
Mobile campaigns cost an average of 75 cents per thousand impressions, compared to $3.50 for desktop advertisements.
Utilization of location-based services is possible.
As you’ve already seen, you can quickly launch different promotional campaigns with mobile devices based on the current location of your users. Mobile devices make it possible to estimate a user’s position far more precisely than regular IP addresses, allowing you to avoid errors and inaccurate geolocation messaging.
Email is not as effective as a client ID as a mobile number.
When it comes to tracking, mobile numbers are considerably more effective customer IDs than email addresses because most people only have one mobile phone number. Additionally, switching between email addresses is far simpler than repeatedly changing phone numbers, leading to more reliable tracking.
establishing a multi-channel experience
You must target clients with your promotional efforts at the proper moment and via their preferred and actual channels if you want to see a significant return on investment. Whether your customers want to communicate by email, SMS, push notifications, in-app messages, live chat, newsfeed, banners, or another method entirely.
Establish your boundaries.
Avoid abusing your clients’ trust by sending them 50 discount coupons each day because mobile phone numbers are far more private than email addresses. Instead, concentrate on finding the perfect customer at the ideal location and time to greatly boost the likelihood of a successful connection. Evolve enables easy personalization of your rewards because of this.
The importance of timezones, accurate geolocation, and segmentation is so paramount. If your business is international, take care not to wake up your clients in the middle of the night to inform them that they have 10 minutes remaining to use a 5% off coupon.
Set the bar high for mobile-first promotion marketing.
Incentivized mobile marketing is still a young field in marketing, so you might feel overwhelmed by fresh information and the rapidly shifting nature of the industry. We are aware that being a trailblazer is a difficult burden to bear, but keep in mind that in the world of marketing, the adage “the last shall be first” doesn’t really apply. Only by being at the forefront of the mobile revolution will you be able to guarantee real gains for your customers and your company, and Evolve can assist you in achieving these objectives.
Personalized promos and rewards can help your marketing strategy stand out by being distributed via sms, email, live chat, push notifications, and more. Keep in mind that mobile marketing is gradually becoming the standard for many firms.
According to data, incentive-based mobile marketing is a fantastic strategy to increase client retention and acquisition rates while lowering CPM charges. To foster a sense of reciprocity and raise general customer satisfaction, you can apply coupons and discounts to certain consumer touchpoints. Making shopping an engaging trip for your customers through an omni-channel mobile experience will help both your business and your customers in a number of ways.