How Do You Create Your Own Marketing Engine?

Running a plethora of pointless, universal offers will not advance your company. Stop squandering money on deals that weren’t intended to succeed. Release highly individualised offers to a set of preset customers instead, and engage your audience with material that has real, lasting impact. Utilize the web, mobile, email, social media, and advertisements to engage clients in the appropriate setting and at the appropriate time. You are only one step away from all of this.

Do you believe that any of this applies to you?

Although you have an integrated promotion engine, there are currently only a few tools that allow you to run promotions, loyalty programmes, referral programmes, and offer discounts or gift cards.

You have the infrastructure for marketing, but every the smallest adjustment necessitates the engagement of developers, which takes a lot of time and money.
You spend a lot of money on promotions that are done through your own channels, but you have no idea if they are successful since your reporting is not sophisticated enough to let you know which kind of campaign was most effective.
Even if you would have chosen to concentrate on your own platforms, you feel that paying for external advertising is a safer decision because they offer in-depth analytics.
You are concerned that spending money on incentives for clients who would have purchased your goods anyhow and potential fraud will waste your cash.
If any of these claims resonate with you, then…

You require a higher senior promotion.

We will walk you through the many components of the architecture for your ideal solution’s promotion engine. We hope it will be useful to you as you estimate the developer effort involved in creating the solution on your own, create a wish list of features you desire in a purchased solution, or prepare a bid for one. The most crucial thing is to start with the set of characteristics you require, whether you decide to construct or buy in the end. Let’s begin, then!

What ought to be possible for you with a solid loyalty programme engine?

1. Create personalised reward engagement events for the collecting of points or credits. You ought to be able to create earning criteria based on specific actions taken by your users on your website or app, like:

A consumer registered.
A passenger finished the ride.
A subscriber amended their information.
The platform should also support user-created events, such as awards for posting on social media or points for reviews and feedback.

2. Provide targeted incentives to customers and personalise offers with various forms of prizes in your campaigns:

discounted coupons
Gift card balances
points on a loyalty card
Material benefits
Free shipping
Free offerings
two for the price of one
Volume discounts that are quantity- and amount-based (e.g., X% off a selection of items, product bundling)
Gift cards that can be used multiple times
Payment in cash, such as for referrals
Getting loyalty points that can be used to purchase prizes

3. Make distinct earning and spending guidelines for each consumer category or nation. To maximise your return on investment, customise the loyalty programme based on the tastes of your audience.
4. Design unique tiers for your loyalty programme. Multi-level loyalty programmes are more likely to keep clients interested. A Premium group added on top of the loyalty levels is a very efficient way to boost engagement.

5. Multiply the points awarded on special days or for VIP customers – The system should allow you to give more points/rewards per event if the event is performed on a “special” day (for example, “2x points, only on Sundays” promotion) or by a specific segment (for example, Premium customers get 1.5x points for every dollar spent).
6. Provide gamification – The technology should offer benchmarks that enable marketers to create effective loyalty programmes. The benchmarks ought to be based on duration, regularity, income, points earned, or any other unique currency.
7. To safeguard your spending plan, choose the expiration date for points and prizes earned.
8. Provide a self-serve customer site where customers may view their progress and prior awards that is integrated with your online store or app.

9. Send reminders and enable your consumers follow their progress through loyalty programmes.

referral initiatives

Programs that encourage referrals capitalise on the influence of recommendations. Only a small percentage of your customers who say they would refer you to friends would actually do so unless you give them an incentive like a gift card, discount, or free item.

You should be able to: 1. Launch both one-sided and double-sided referral programmes thanks to your referral promotion engine.

2. Allow redemptions both online and offline (web app, offline with the mobile app)
3. Determine separate rewards for the referrer and the referee.
4. Place restrictions on the number of persons a referrer may recommend.

5. Decide when to give the discount. (When the referee makes a purchase? Whenever the official opens an account?)
6. Establish various revenue and expenditure guidelines for each consumer segment or nation. To maximise your return on investment, customise the loyalty programme based on the tastes of your audience.
7. Automatically send messages with prizes for both the referrer and the referee

Establish referral programme tiers.

Each tier in your referral programme is a distinct level. Tiers are necessary if you want to have different rewards or/and distinct awarding criteria. For instance, tier 1 may offer a $5 gift card to each referrer who brings in at least one client; tier 2 could offer a 30% discount to each referrer who brings in at least three clients.

For the best promotional plan, the correct promotion engine software is crucial. If it is adaptable enough, you won’t need to do any further development and can design your campaigns in a matter of minutes. When deciding what’s best for you, there are several elements to take into account. These features range from the types of campaigns you want to run to the ease of use and legal compliance. You should look at your options and decide which are most crucial for your company. The next stage is to decide whether you want to create it or buy it after you have determined what you require.