API-based referral marketing building components
Pomelo thinks that responsive customisation may be achieved on a large scale with the correct technology and marketing approach.

Pomelo has developed into a power user of API-first platforms since customization nowadays entails processing massive amounts of client data and synchronising them across numerous systems and databases.

Here is what they did by connecting them:

more rapid time to market.
versatility in personalization.
managed increases in traffic

Creating referral codes (Evolve)
Let’s invite our clients to the referral programme now that their accounts are synchronised. With Evolve, we’ll start by creating referral codes. Give a general overview of your referral programme to start.

New Referral Codes campaign creation.
Define our program’s name and coding style (you might want to give a prefix and remove misleading characters like O, 5, I from referral codes).
Set certain deadlines; although they are optional, they are frequently crucial to a campaign’s success.

This third phase is crucial. Here, we have to figure out how Evolve should reward users. In our situation, we select a double-sided award because we want to give 200 THB to both an advocate and a new customer.

start, monitor, and keep up your referral campaign
We have produced a thorough Proof of Concept for the referral programme in these five steps. Powerful mar-tech tools allowed us to launch a highly focused referral campaign in a matter of hours. We were able to outsource the backend component while retaining control over the referral calculation’s mechanisms thanks to the API-first strategy. Most importantly, you may benefit from completely individualised, on-brand experiences with app and web consumer touchpoints thanks to the partnership of Braze, Segment, Branch, and Evolve.

What’s best? fewer development resources are needed. both the installation and upkeep parts. You can modify the referral programme terms on your own with Evolve. Consider doing A/B experiments with limiting the number of recommendations per advocate or the total number of referrals, increasing the friend’s order’s minimum spend, or eliminating some consumers or entire segments from the programme.

Specifying the requirements for your developers is the last phase. They ought to be able to convert our Postman queries into the production code in about a day (check out official SDKs). The official API documentation is helpful at this point. The initial launch may involve some bulk customer sync, and depending on your traffic, you should take into account the platforms’ rate-limiting restrictions.