The contents table

What is e-commerce headless architecture?
Why is it headless?
What headless commerce offers
What is loyalty software without a head?
What advantages do headless loyalty software offer?
What problems does headless loyalty software have?
Monolithic loyalty systems versus headless loyalty software
How should I pick a headless loyalty programme?
Headless Loyalty Software: Evolve

Headless commerce: what is it?

A software architecture known as “headless commerce” or “decoupled commerce” separates the frontend from the backend. For the majority of software programmes, this method may be used to practically every aspect of ecommerce.

In order to communicate with the backend via API calls and create a more streamlined architecture with lower payloads, headless commerce needs an app-based connecting layer between the frontend and backend.

The best-of-breed solution at the moment is headless commerce. Commodity software like email systems, payment systems, and booking engines is no longer created by developers. To supply their chosen features to the users, they only connect through API to best-in-class platforms that specialise in providing specific tasks or to the microservices required.

What advantages do headless loyalty software offer?

compatibility with omnichannel

When the frontend and backend can be separated, there is significantly more freedom in selecting the frontend platform, enabling true omni-channel distribution. Additionally, compared to rigid frontend solutions when using monolithic software, it permits greater flexibility in frontend creation. The time it takes to launch a product is significantly reduced when a backend logic is already in place, saving both money and time that would otherwise be required for its introduction. On the other hand, a headless retention software gives you much more options and flexibility when it comes to both features and frontend choice when compared to an out-of-the-box monolithic (single-vendor) solution.

Affordability

If you intend to build it yourself, you will need to make a significant investment that is simply not worthwhile if this is not your primary line of business in order to achieve the infinite degree of flexibility that API platforms provide. The true expenses are in maintaining and improving the system, even if the initial investment cost is about equivalent to the cost of paying a membership over a few months. Even if you may initially believe that you’ll be OK with just ten features. Your needs will grow with time, as will the cost of self-constructing and self-maintaining such solutions. Don’t even bring up the hosting fees!

Agility

Thanks to having a headless retention platform in place, you gain a lot of agility. For instance, you don’t have to code a new set of rules and handle the edge cases yourself if you need to quickly change the programme rules or the rewards that are available. You can change the back-end logic with a few clicks on a dashboard or a few lines of request to the API, and the API will handle the change for you. You do not need to wait for the modification to take effect after a subsequent release cycle; the changes will be visible right away on the front and back ends where the API is integrated.