This blog article compiles examples of successful referral programme UX and UI design for desktop and mobile. From promotional banners, referral landing sites, sharing referral codes, getting referral awards, and redeeming rewards, we will handle the entire customer journey. Based on the user interfaces of the top-performing DTC e-commerce platforms in terms of revenue, we prepared this blog post.

This manual is intended to assist you in redesigning your platform to incorporate a referral programme or to enhance the user interface (UI).

While creating a ready-made referral message template, leave room for personalization.

Sometimes it’s preferable to give potential advocates a prewritten message to entice them to invite their friends. As a result, sending referral messages will be simpler for the referrers. But if they don’t like the prewritten material, you should let the referrers edit or personalise the messages.

Send prospective referrers a message

Sending a message to potential referrers is another technique to promote your referral programme. You can let them know about your referral programme and invite them to sign up. If they haven’t participated yet, you can do it initially when you open the programme and then send reminders.

When it comes to message design, you should start with a clear headline that states the message’s main point. Benefits that are stated in the headline will improve open rates and reduce spam reports.

Then, you should explain why you are contacting them (to inform them about the programme, to remind them about the programme), what the programme is about (exact benefits, rewards), how it operates (what are the main programme rules), and then direct their attention to a brief CTA, like “Learn more,” which takes them to your referral programme landing page. As an alternative to forcing the referrer to visit your landing page, you may include a referral code or link right in the message. This allows them to copy it and forward it to their friends. They will need to take fewer steps to invite pals as a result.