A product promotion is a unique marketing incentive that is tied to a certain good or service in order to boost sales of that particular good or service. Product promotions typically come with a percentage or flat-rate discount. But keep in mind that this phrase can also refer to broader marketing campaigns that don’t involve any discounts and are used to advertise new products or services. A product can be promoted in a variety of ways without being undervalued. Consider this:

Work together with influential people to spread the message.
Promote the new product range by holding an event.
The most loyal customers should be encouraged to leave pre-order reviews.

seasonal sales and collections

Any promotional action motivated by a season, holiday, or celebration is known as a seasonal campaign. Seasonal marketing campaigns are all about remaining on top of the fashions that enable you to add some diversity and integrate your company into the calendar of events, keeping it in front of clients’ minds all year long. Due to regular inventory rotations and shifting fashion trends, the fashion business, as I previously stated, is the best and most eye-catching seasonal promotion source.

shoddy product marketing

You can think about running a targeted product promotion on items that have some flaws in the wake of rising ecological awareness and people searching for more sustainable products and brands. For instance, as a grocery store, you might provide a discount of 10% on any fruits and vegetables that are about to go bad or have strange shapes, which in no way detracts from their taste or nutritional worth.

Example:

In an effort to reduce food waste, Lidl Poland recently purchased some defective and oddly shaped beets from a Polish farmer. The company then used these beets as the basis for an intriguing marketing campaign. Consider running a comparable product promotion with the addition of a little discount to entice even more customers to buy goods that are still of great quality but may be viewed as broken or damaged for some reason.

As an added bonus, I’d like to provide you with a condensed list of a few other suggestions for product-based promotions:

If a consumer purchases three or more items from the same category, give them a discount.
If any item in the basket costs more than $100, automatically apply the cart discount.
To increase long-term engagement, provide an extra 20% discount on specified items if a consumer purchases anything from the same category in the upcoming two weeks.
If a consumer bought at least two things this month, give them a $5 gift card as a thank-you.