Standing out from the competition in eCommerce has never been more difficult than it is now. Brands and merchants need to develop ways to engage their audience and grab their attention in order to convert them into devoted customers because competitors are just a click away. Delivering a distinctive brand experience has emerged as one of the most important differentiators in order to do this.
Here are three effective methods for developing a distinctive brand experience that is content-driven and encourages consumer engagement and purchase.
- Comprehensive manuals with interesting material
Providing the user with well-edited advisory content is one of the best methods to improve their experience with your brand. Customers are supported in their decision-making process and assisted in selecting the appropriate products by well-prepared information. This is especially helpful when making a more deliberate purchase.
For example, the menswear company Strellson provides thorough buying tips for specific product categories where there are many factors to take into account, such shirts or suits. They design landing sites with descriptive writing, images, videos, and drawings to assist customers in selecting the ideal size, cut, and ensemble combination.
- Product detail pages that are richer
Give customers the main justification for buying a product if they have already identified one that piques their attention. Content on the product description page is one of the greatest methods to achieve this. By highlighting features and benefits and inspiring customers to use the product, you can persuade customers of its obvious value.
According to KPMG, 41% of consumers say they trust businesses that inform them about the characteristics and advantages of their products. Utilize this opportunity to showcase your brand and items to your customers. Such original content boosts your Google ranking in addition to assisting your visitors in making wiser judgments.
- Motivating local content centres
Offering your visitors a first-rate brand experience during the purchasing process is not enough. Instead, you should create your website such that visitors will come to your online store both before and after making a purchase, as well as for inspiration only.
An online magazine or blog that serves as a content hub is ideal for this. Fill it up with original content that supports your brand and gives the user something extra. Present yourself as an authority in your profession and provide the user with engaging content, such as tricks of the trade, more information about product categories, and the newest fashions.
enhancing the brand experience
The options are endless for developing a distinctive brand experience that will motivate and engage consumers. To make it happen, though, you’ll need an intelligent loyalty strategy and an adaptable content management system that enables increasing the content production.
Would you like to discover more about developing a distinctive brand experience? An e-book that Styla co-authored with Antavo and three other cutting-edge technology businesses gives you the five best ways to boost engagement and conversion on your website.