Even though the situation appears dire, we still want to give you some useful reading about delight and surprise, customer relationships, and birthday rewards that may be useful in situations like this where generosity and surprise are greatly appreciated.
Sending a meaningful present to a customer on their special day will undoubtedly make them feel valued. Additionally, it significantly raises their lifetime worth! Birthday emails with mystery offers have 481% greater transaction rates and bring in 342% more money, according to Experian’s survey.
The loyalty programme of LuisaViaRoma, powered by Antavo, won the Ecommerce Award in the UK as a result of the birthday emails receiving 25% more opens and 40% more clicks than non-loyalty emails. This is further supported by our own experience. (For more information, see the case study here.)
- Make them smile by using inventive coupons or odd timing
Dressing up a discount as a spectacular present is a difficult task. Giving extra 15% off won’t make much of an emotional impact as people frequently receive 10% coupons. But there’s nothing a little inventiveness can’t fix.
Make sure it feels personal if you intend to offer clients a discount on their birthday. A loyalty programme opens up a lot of creative possibilities. Customers can receive loyalty points, for instance, multiplied by their age, the month they were born, their birth year, etc. “James, congrats on turning 21! Here are 210 loyalty points to make today special.
- Increase the fun with a reward programme
Customers may perceive that super-personalizing your birthday discounts makes them more pertinent, but considerable segmentation and automation are needed in the background. By surprising programme participants with a double- or triple-points campaign, you can get around this.
Simple: clients can get extra advantages when they make purchases for a small period of time around their birthday. “Hello, Rose! You’ll receive double points on all of your purchases in celebration of your 32nd birthday! This deal is good for seven days.
Birthday double-points campaigns are successful since the rewards are linked to specific purchases, so you aren’t handing out any freebies. Additionally, consumers who place successive orders can accrue a handsome bonus. But for some people, not receiving a gift right away could ruin the moment.
- Send a Gift That Your Clients Will Treasure
In actuality, nothing tops a genuine gift. a tangible object that is shipped to the customer’s address, is wrapped in a chic box, and has a greeting card next to it. People would undoubtedly continue to support your brand for many years if they had a recollection like that.
Always keep in mind that the sentiment, not the size or the value, is what counts. Any of those would work, including a chic pen, a framed photograph, a candle, or a cosmetics sample. Consider raising the value of the birthday package based on member status if your loyalty programme is tier-based, keeping the greatest treats for top clients.
- Make a Memorable Experience Out of Experiential Rewards
The excitement of getting a box of birthday gifts is only surpassed by the promise of an amazing experience, such as an invitation to a special brand event or a complimentary supper for two at a fine restaurant.
These kinds of experiential rewards are expensive, thus they shouldn’t be made available to anyone. Offer these rewards to your best social media influencers or save them for your biggest spenders. As an alternative, you might start a club for people who share your interests and provide members a perk that would let them choose among such lovely birthday presents.
- Include This in Your Loyalty Program
The examples given thus far have all been more “delightful” and less “surprising.” Consider this as an example: If you want to have an effect, make your birthday gifts unpredictable. Don’t reveal the details of the gift to customers on the loyalty program’s promotional page, but you can still mention them there. Make them wonder!
By varying the prize kind each year, similar results can be obtained. Although members will still share the news on social media, this kind of word-of-mouth will help other members get excited.