In the field of direct-to-consumer marketing, tactics centred on incentives and rewards are increasingly popular. Marketing initiatives that are centred on building customer loyalty and retention are more crucial than ever because of the pandemic and recent privacy improvements made by Google and Apple.
Connecting offline and online meal delivery with Mr. Yum
One of the most creative competitors in the field of mobile ordering is Mr. Yum. They had a revolutionary QR-based POS software that helped them succeed in the restaurant and hospitality industries. Following that, a connection with Afterpay allowed Mr. Yum customers to provide a buy-now pay-later option for the first time, a novel marketing tactic in the food delivery industry.
The platform has just improved once more. In order to attract new customers, encourage repeat business, and improve customer retention, restaurants partnering with Mr. Yum may now use a combination of personalised coupons and point-based loyalty programmes.
In addition to facing obstacles, the food industry also experienced innovation, new business model prospects, and marketing initiatives in 2020.
A new DTC brand called Cerveza Siempre was introduced in 2018 by ZX Ventures, an ABInbev subsidiary. Beer and beverage packages are sold by Cerveza Siempre, an app-based subscription company that offers home delivery.
The company had 2000 active subscribers by the year 2019. Due to COVID-19, people spent less time going to bars and restaurants and more time consuming pre-packaged drinks at home, which presented a market opportunity for Cerveza Siempre in 2020. Since 2020, Cerveza Siempre has increased their user base five times and, in part because of tailored sales campaigns, reduced their CAC by seventy percent.
If you expect the same difficulties as the aforementioned leaders in food delivery, you must customise your marketing efforts with a headless promotion engine:
To generate and validate one-time discount codes at scale, use BAEMIN.
Mr. Yum – to link marketing campaigns for sales to both online and offline customer touchpoints.
ZX Ventures enables the marketing team to quickly launch and end promotions without interfering with the development team.