Everyone has been pulled to a particular game, app, or quiz at some point in their lives. They’re entertaining and addictive, let’s face it! You name it: Buzzfeed quizzes, Tinder, Temple Run. One thing unites them despite their differences: gamification. Users come back because they find them to be interesting. And, believe it or not, by gamifying your customer profiling, you can use these same principles to engage customers in your loyalty programme and collect important data about them.
Gamification: What Is It?
To begin with, comprehending gamified profiling requires a solid grasp of gamification. When businesses and brands utilise game-like dynamics and mechanics in a non-game environment to affect consumer behaviour and boost customer engagement, this is known as gamification.
Gamification is becoming more popular, and by 2025, the market is expected to grow by 27.4% ($9.1 billion to 30.7 billion). Leading international businesses like SAP and Microsoft use it. For instance, Microsoft makes use of a gamification tool that allows staff members to compete both individually and in teams.
Like any game, your gamification strategy consists of a set of simple requirements and guidelines that advance the program’s overarching marketing goal. The main objective is to get customers to interact with the brand continuously and keep doing what they’ve been doing.
‘Game-like’ mechanisms include the ability to unlock badges or levels, and the achievement of these goals is rewarded with points, bonuses, countdowns, and other incentives. The key lesson here is that clients ought to receive rewards for accomplishing particular tasks. By making this a habit, you can improve consumer behaviour.
There are countless ways to reward gamification; all you need to do is think of games and prizes that would best support the objectives of your business or brand. We offer a useful comparison worksheet for the latter.
What Exactly Is Gamified Profiling?
We’ve reached the juicy section now. Over 40% of consumers feel comfortable with a retailer tracking their buying habits and using that data to create tailored offers, according to PwC’s Global Consumer Insights Survey. However, gamification may be used to make the process of getting to know clients enjoyable.
To find out more about your consumers’ preferred fashion trends, lifestyles, personalities, interests, and other factors, ask them questions. Using this data, you can customise your marketing efforts for each client, giving them a sense of exclusivity while also boosting retention and relevancy.
The following are some advantages of gamified profiling:
Obtain insightful criticism
find out more about client preferences
Boost your email correspondence
Before putting a product idea into production, test it.
How Should I Use the Gamified Profiling Feature?
Fortunately, there are countless possibilities. But tests are one of our favourites. Quizzes are an excellent method for profiling given that people are more likely to interact with enjoyable, self-reflective content. A curated gallery of images of various clothing types, for instance, can be displayed if your company sells apparel and you want to understand more about your consumers’ tastes.
Look over this list and select the strategy that most closely matches the way that your brand prefers to engage with customers:
You can take advantage of the strong “swipe right” culture thanks to the widespread use of dating apps and construct your quizzes accordingly. Let the customer swipe to indicate if they agree or disagree with an image.
Use these three straightforward guidelines to create visually stimulating quizzes: present arresting images, demand a particular action, and provide an option. Your entire marketing strategy for these customers can be changed by one straightforward response. Edgy versus classy, what a contrast!
One-click replies are yet another gamified profiling tool we adore. This strategy not only informs clients of all available options, but it also goes far more smoothly than asking participants to come up with a solution on their own.
Finally, think about providing traditional NPS surveys. You can gather incredibly thorough and educational data on client preferences via surveys that have a graded slider or scale. When dividing up your audience into segments, this data is invaluable.
Start the games now!
Reading minds would be our first suggestion for involving your consumers and attracting new ones, but since that isn’t possible, gamified profiling comes in a close second.
A variety of complicated problems may have an easy answer in the form of gamified profiling. Do you really want to know what your consumers are thinking and how you may improve your relationship with them? Apply one of the gamified profiling techniques discussed above and observe the results!