Everyone enjoys a straightforward Earn & Burn loyalty programme, but many clients want more. Develop a brand community with the help of your loyalty programme to step up your game. Fostering a community of like-minded individuals boosts the likelihood of finding new brand champions and their lifetime worth. You can achieve this by creating a VIP or niche club, showing leaderboards, or even rewarding clients for their everyday behaviours. This post will outline these distinct approaches as well as the various advantages of connecting your clients. You can be creative with community building, and it doesn’t have to be difficult!

What Advantages Come With Building a Community?

Here are some of the numerous advantages of bringing your consumers together so that you can decide whether to start building a community before you do:

Complement your current programme: Brand communities are extensions of existing loyalty programme structures, like Earn & Burn, rather than standalone loyalty programmes.
Offer communities for each of your client segments to move beyond transactions. You can add as many as you like.
Connect with customers through shared interests by creating a community around a well-liked brand, way of life, or pastime.
Support the development of your brand by luring clients who share certain interests and connecting them to a sense of community.

Personalize the customer experience: By creating focused, small brand communities, you can learn more about your customers and provide offers that actually speak to them.

5 Strategies for Growing a Brand Community
Since no two brand communities are alike, it’s crucial to select a strategy that aligns with your target audience and brand values. Here are 5 strategies for uniting your audience behind your brand:

Employ a VIP team
Customers enjoy feeling special, and including a VIP option in your current programme allows them to do so. A VIP group brings together your most devoted clients to demonstrate your appreciation, whether or not you already offer levels. A VIP group might offer personalised service, exclusive gifts, early access, and exceptional experiences.

Focus on Particular Interests

With a targeted audience that is committed to a well-liked product, way of life, or pastime, you can demonstrate that you are aware of your clients’ interests. Members must spend a certain number of points to join, and once they do, they get access to a variety of benefits and the chance to connect with others who have similar interests.

Encourage Activity

Bring customers together through action, whether it’s exercising, helping a cause, or posting on social media, to keep them interested in their everyday lives outside of the buying cycle.

Make a Members-Only Chat Group available.

Provide a members-only chat room inside the loyalty HUB so that customers can talk about new items, leave feedback, and trade tips. Each customer’s membership status and level of activity can also be noted on their profile. This not only unites your client base around your brand and objective, but it also enables you to monitor customer conversation.

Establish leaderboards

Make leaderboards that compare and measure member progress based on the points they accumulate. Customers may move up the leaderboard by engaging in more point-earning activities, such as making purchases, leaving reviews, and even tracking their FitBit steps. Leaderboards promote friendly competition among your customers and boost brand awareness.

Now, create your community.
A community is the ideal addition to your current loyalty programme, whether your goal is to improve your brand identification, engage customers with certain values, or promote a sense of belonging among customers. Customers desire a sense of belonging, and your community may provide that. We’re here to assist you in determining the best type of community for your brand. Here is a thorough ebook that may be used to create the finest rewards system for them.